Join Us For Expochat: All About Event Marketing in 2020
Are you using the latest marketing tactics to promote your event? Are you sure? Is print finally, officially dead or still practical? What about email? Where’s the line between too much or too little communication? Successful event marketing can be a rapidly moving target, so let’s kick off the new year (and a new decade!) by discussing the latest opportunities to reach and connect with your audiences.
Join us on Wednesday, Jan. 22 at 1 p.m. ET, when Elizabeth Johnson, principal of glee Content Marketing, will lead a discussion about the latest event marketing tools, strategies and more by asking the following questions:
1. What are the positives (i.e., what do you like about what’s happening) in event marketing in 2020? Do you have any examples of specific trade shows that are getting it right?
2. What marketing and/or communications strategies should event marketers be using in today’s business universe?
3. What are some new technologies that event marketers can use to reach their audiences and/or find new ones?
4. Are there strategies or tools that you’ve seen outside of the B2C or B2B event world that event marketers could employ?
5. Outsourcing marketing or keeping it in house: What are the benefits of each?
6. What should event marketers absolutely stop doing and why?
Held most Wednesdays at 1 p.m. ET, #Expochat is an hour-long Twitter-based conversation covering top-of-mind topics related to the trade show industry. Sponsored by TSNN and alternately moderated by seven industry thought leaders, including Stephanie Selesnick of International Trade Information; Michael Doane with CadmiumCD; Elizabeth Johnson with glee Content Marketing; trade show expert and author Marlys Arnold; and Bill McGlade and Rich Vallaster from Personify Corp, #Expochat tackles a single topic each week – a recurring pain point, innovative ideas, evolution of the industry, best practices and what doesn’t work.
To participate, sign up on Twitter and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc., and responses from participants should be written as A1, A2, etc. Twitter chat tools such as Tweetchat and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.
Upcoming topics are listed in advance on our website and reminders will be tweeted out prior to each week’s discussion. If you miss a chat, transcripts will be available on TSNN.com after each chat. We gladly accept requests for topics by emailing Arlene Shows, TSNN marketing manager at firstname.lastname@example.org.
Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!