Korea to Provide More Support to Its MICE Sector
The government of Seoul plans to provide an additional 10 billion won (US$8.74 million) to develop and promote Seoul’s business events sector in 2017. With the additional financial support, more conventions and exhibitions will be eligible for support and a new range of new promotion packages will also be introduced to the market.
In 2016, the number of incentive travellers from China increased by 33% to 123,410 arrivals. That figure is expected to fall in the coming year due to the recent political tension between China and South Korea.
Separately, the Korea MICE Bureau (KMB) has launched an expanded “Korea Convention Support Program” designed to attract more international meetings and events. The support will depend on the event’s size and duration. Support includes a variety of benefits including a complimentary banquet for delegates, cultural programmes and tours, performances and Korean souvenirs.