MCI Buys Dallas-based Wyndham Jade; Shawn Pierce Tapped to Lead
Embracing its strategy to be an end-to-end solutions provider for their existing and potential clients, MCI acquired Dallas-based Wyndham Jade, an event and travel management company specializing in integrated convention housing and registration, site selection, meeting management, incentive programs and business travel management, serving both associations and corporations.
Terms of the deal were not disclosed.
The addition of Wyndham Jade becomes a key component of MCI USA’s Meetings, Conventions and Incentives platform serving both associations and corporations and further accelerates MCI’s focused growth in the United States, according to company officials.
“MCI has closely monitored Wyndham Jade’s evolution as part of our larger dream around MCI’s growth and market strength in the United States,” said MCI Group CEO Sébastien Tondeur.
He added, “With this element of the dream now fulfilled, I’m excited to announce MCI’s intention to further accelerate its buy/build plans in the United States in the near term.”
Sue Trizila, who has worked at Wyndham Jade since 1993 and grew the company from 10 to 100 employees, called the MCI acquisition a “homerun”, adding that it fits “so well in the MCI Americas Group.”
Trizila will move into a long-term executive advisory role within MCI USA.
Shawn Pierce, president of Strategic Event Management, will lead the Wyndham Jade platform from Dallas, integrating its capabilities into MCI USA’s overall association and corporate meetings and events portfolio.
During his 20-plus years’ experience in the event industry, Pierce has built companies and organizational structures by leveraging data driven insights that fuel client-focused results.
Pierce previously served as president of Experient and senior vice president at Hanley Wood.
“MCI is committed to enhancing the strategic and economic impact of our clients’ association and corporate events,” Pierce said.
He added, “In Wyndham Jade, we have added essential tools and proven talents that further enhance MCI’s role and reputation as a global leader.”
Pierce said MCI’s strategy in the U.S. is to be the “premier association solution provider.”
He added that Wyndham Jade’s offerings, including its strong operational team in Dallas, is “a great fit for us.”
Wyndham Jade now operates as Wyndham Jade, an MCI Group company and becomes the newest part of MCI USA.
Headquartered just outside Dallas in the fast-growing city of Plano, with offices in Arizona, Iowa, Georgia and Illinois, Wyndham Jade brings 120 new talents to MCI USA.
“Wyndham Jade is a proven innovator in event technology and logistical execution,” said MCI USA CEO, Tom Gibson.
He added, “Together with MCI’s other recent acquisitions, the synergistic addition of Wyndham Jade enables MCI to serve associations and corporations with an impactful array of strategic and tactical solutions along the entire events value chain.”