MICE Event Numbers Up in Macau in Q3
The Macau government has released its latest MICE data via the Statistics and Census Service (DSEC). In the third quarter of this year, 240 MICE events were held in the city – a modest increase of 14 vs. last year. Revenues from exhibitions in the third quarter, however, were up 81% year-on-year and exhibition revenues in the first nine months of the year were up an impressive 94%.
Overall, there were nearly 725,000 participants at MICE events in the third quarter. That is an increase of more than 16%. It is worth noting that 90% of the 240 events held in the quarter were meetings.
The majority (108 of the 214 meetings) held in the third quarter, were corporate meetings – clearly the strength of Macau’s MICE industry. There were also 56 association meetings, and 26 government meetings and conferences.
However, exhibitions generated 96% of the MICE visitors in the quarter – a total of 695,456 participants including visitors and exhibitors. Exhibition revenues remained low at just US$4.6 million.