PRINTING United Makes a Strong Debut in Dallas
November 8, 2019
The inaugural edition of PRINTING United proved strategic reinventions can be a good move in the trade show industry. Held Oct. 23-25 at Kay Bailey Hutchison Convention Center in Dallas, the new trade show and conference is built upon the strong foundation of its predecessor, SGIA Expo. It was designed to meet industry demand by servicing the entire commercial printing industry under one umbrella.
Developed by Specialty Graphic Imaging Association and NAPCO Media, the event drew in approximately 30,000 attendees and more than 680 exhibitors. A sold-out showfloor featured a massive showcase of new technologies, products, services, education and special events, occupying 724,000 square feet of expo space.
“The feedback we continuously received throughout the show, and following the event from both exhibitors and attendees, has been overwhelmingly positive and powerful,” said Ford Bowers, president and CEO of SGIA. “Many commented on how revitalizing it was to see such a full and comprehensive event. We were most thrilled about all the buying taking place on the showfloor.”
He added, “This is the best testament that our industry, indeed, is thriving. We just needed the right model, and we are confident that we have produced that with PRINTING United.”
On a showfloor featuring an array of equipment, software and consumables, many exhibitors agreed with that sentiment.
Heather Poulin, senior director of marketing, commercial printing business for Ricoh USA, said that her company was pleased with the new show and its all-in-one marketplace model.
“PRINTING United set out to create one environment centered on the convergence of innovations in our industry, [and] based on the traffic we had in our booth, from commercial printers to sign shops and many in between, that goal was achieved,” Poulin said.
She continued, “The interactions with customers were unstoppable and have already resulted in profits. The experiences we gave attendees, all in one booth wrapped with software and professional services, also presented them with an opportunity to share their feedback, helping us to develop the right future technologies and solutions to meet their needs and further our alliance.”
One of the highlights of the expo was the 4,000-sq.-ft. Experience Zone, which allowed attendees to traverse through simulated home, retail, restaurant and outdoor environments, and interact with the various printed applications and products.
Sponsored by leading players in the commercial industry — including Canon, FUJIFILM, Konica Minolta, Ultraflex and Xeikon — the Experience Zone included guides describing how each piece was printed. It also pointed attendees to the booths where they could learn more about the applications that produced the highlighted pieces.
The PRINTING United educational experience, which kicked off before the expo officially opened, featured more than 100 educational sessions, including a full education track and three amphitheaters on the showfloor. It was intentionally designed so attendees could find relevant, expert-led educational sessions at any given time. Tracks covered a wide range of topics, including graphics, apparel, functional/industrial, in-plant, commercial and packaging communities.
“The vision for PRINTING United has been two years in the making,” said Mark J. Subers, president of PRINTING United. “Seeing it all come together was surreal. We worked hard to provide this industry across all segments with solutions and resources they need to make their businesses successful.”
Pre-show registration for PRINTING United 2020, set for Oct. 21-23 at Georgia World Congress Center in Atlanta, has already topped 6,000 attendees. More than two-thirds of the showfloor has been reserved, according to show officials.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment