Record-breaking Number of Exhibitors to Take Part in Summer NY Now
Emerald Expositions’ 2015 edition of NY NOW, the Market for Home, Lifestyle + Gift, to be held Aug. 15-19 at New York City’s Jacob K. Javits Convention Center, will have a record-breaking amount of new exhibitors.
The summer market also will feature the largest to date edition of Artisan Resource, now in its fourth year alongside NY NOW.
A record 632 exhibiting companies – of the market’s total 2,600-plus – will be new to the summer Market. Of these newcomers, nearly 400 are first-time market participants, and 230-plus are returning to NY NOW, following an absence from the NY Market.
“The chart-busting interest from companies new and returning to NY NOW is a testament of the Market’s importance to suppliers who want to connect with buyers from across the United States and from around the world,” said Randi Mohr, NY NOW co-director and vice president.
Mohr added, “NY NOW is currently at 97% capacity, and with this week’s addition of a second New Exhibitor Pavilion, we expect that continued demand from new companies will result in a sold-out summer Market.”
New exhibitor has been in such demand the initial pavilion sold out and a second one was added, according to show organizers.
Collectively, the two New Exhibitor Pavilions will present nearly 80 companies, featuring a full range of home and lifestyle products, in nearly 8,000 net square feet of exhibit space. .
In addition, there will be the biggest ever edition of Artisan Resource, a first-of-its-kind market offering U.S.-based volume importers, direct import retailers, designers and wholesalers the opportunity to meet with international artisanal producers.
A record 155 exhibitors from 33 countries, including 99 newcomers spread over 9,500 square feet, are part of what will be Artisan Resource’s largest show yet.
Artisan Resource exhibitors showcase a variety of overseas export enterprises and organizations offering handmade product collections and custom design production from around the world.
In addition to these concentrations of newcomers, NY NOW will showcase nearly 250 returning exhibitors in its three collections and 10 sections this summer. .
Besides the showfloor, attendees can take advantage of education that will include social media marketing, visual merchandising, tax preparation, demographics analysis and importing advice, to name a few.