Reed Exhibitions Buys Mack Brooks Exhibitions

January 15, 2019

Reed Exhibitions has entered into a definitive agreement to acquire Mack Brooks Exhibitions, adding a few dozen events to Reed’s global portfolio.

“Mack Brooks is an excellent fit with Reed Exhibitions’ existing portfolio and the combination of the two businesses will deliver value for all stakeholders, including customers and staff,” said Chet Burchett, CEO of Reed Exhibitions.

Mack Brooks Exhibitions, based in St. Albans, U.K., was established in 1965 and features more than 30 business-to-business events in 14 countries, including Germany and the United Kingdom, serving nine industry sectors.

Stephen Brooks, chairman of Mack Brooks, said: “I am delighted for our customers and staff and extremely positive about the future of Mack Brooks as part of Reed Exhibitions. Our events and customers will benefit tremendously from Reed Exhibitions’ global reach, experience in delivering customer value and investment in technology. I am proud of the business we have built and happy to see it in such experienced hands for the next chapter of its evolution.”

Flagship brands include EuroBLECH (sheet metal working technology); inter airport (airport infrastructure and technology); Fastener Fair (fastener and fixing technology); Chemspec (fine and speciality chemicals); RAILTEX (rail infrastructure and technology); ICE Europe (paper, film and foil converting); CCE (manufacturing and converting corrugated and cartonboard); PSE Europe (plastics) and InPrint (print technology for industrial manufacturing). 

A broad program of geo-cloning successfully has positioned many of these brands and related adjacencies outside Germany and the United Kingdom to include a presence today in countries including France, Italy, the U.S., Mexico, China, Singapore, Thailand, India and Turkey.

“Mack Brooks is widely recognized as a market leading exhibitions organizer and bringing these shows together with Reed Exhibitions’ own strengths in delivering customer value and innovation represents an exceptional opportunity,” Burchett said.

He added, “For customers, we will be able to add value through capabilities such as our International Sales Group, innovative digital tools and increasingly sophisticated customer matchmaking programs. For employees, Reed Exhibitions will provide exciting new opportunities. The acquisition is in line with our organic growth driven strategy, supported by acquisitions of targeted show portfolios that are natural additions to our existing business. We will be delighted to welcome the Mack Brooks team to Reed Exhibitions and look forward to working together to deliver ever-greater value for all our customers.”

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