ShowClix Teams Up with Audiencetools to Help Event Organizers Maximize Social Reach
September 6, 2018
Full-service event ticketing and technology solution, ShowClix, has formed an exclusive partnership with Audiencetools, the Australian-based event marketing platform designed to help venues, promoters and event organizers harness their social media reach and increase their ticket sales.
“We’re thrilled to bring Audiencetools to our event partners,” said Amy Mrazek, director of marketing at ShowClix, a product of Patron Technology that handles ticketing, marketing and onsite operations for fandom conventions, museums, festivals, attractions and consumer shows.
She continued, “It’s going to help them maximize ticket sales by utilizing word-of-mouth advertising from their most loyal customers. This integration aligns with our continued efforts to expand our system’s marketing functionality and services.”
In its continuing efforts to evolve its system, ShowClix offers new features, tools and integrations to help event organizers grow their businesses.
Audiencetools will help ShowClix’s partners turn their ticket buyers into brand ambassadors by incentivizing them to share an event across their social accounts.
Once a ticket buyer completes a purchase, they are provided with a unique referral link, through which Audiencetools then tracks purchase activity. This allows the event organizer to reward the event ambassador with items including exclusive merchandise and VIP tickets – gamification that unlocks the potential for a high volume of viral shares that can lead to better conversion rates and ROI.
“We firmly believe that marketing your event online is about more than just telling people to buy a ticket,” said Simon Guerrero, CEO of Audiencetools, which covers everything from social media integration to incentivized promotion and makes it easy for organizers to set up campaigns and measure their success.
He continued, “It’s about making events great for customers every step of the way – from the moment they register for a pre-sale, through when they buy a ticket and share that excitement with their friends. We know ShowClix wants to empower their event partners to create awesome experiences every step of the way, too, so this partnership is a great fit. We’re excited to extend the benefits of the Audiencetools platform to their partners.”
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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