TCEB Unveils Marketing Campaigns in Japan
The Thailand Convention & Exhibition Bureau (TCEB) introduced its two brand communication campaigns – Thailand Connect the World and Thailand’s MICE United II – to the Japanese MICE market during its recent roadshow in Tokyo. The bureau also unveiled targeted initiatives for Japan including special financial subsidies and support for mega events.
TCEB announced special financial subsidies of up to around US$30,000 for large corporate meeting groups. There was also a per head incentive for groups engaging in business matching activities. For exhibitions, TCEB unveiled the J-Privilege campaign – which includes financial support; the MICE Lane Service – which offers VIP transport arrangements for international delegates; and the “J-Plan…in Thailand” campaign.
The “J-Plan…in Thailand” campaign targets Japanese associations, festivals and event organisers working as part of a joint venture with Thai partners. In particular, high profile events attracting 10,000 or more domestic and international visitors will receive TCEB’s comprehensive support, including feasibility studies, identification of local partners, complimentary flights and accommodation for site inspections, facilitation of introductions to government and private sector stakeholders, and promotional support.
TCEB’s strategic and business development vice president, Mrs. Supawan Teerarat, said, “We are confident that through a combination of our global initiatives including Thailand CONNECT The World and Thailand’s MICE United II, as well as targeted local initiatives such as those we’re presenting to Japanese stakeholders, the Thai business events sector will continue to grow strongly in 2015.”
According to TCEB, Thailand received 919,614 business events travellers in 2014 – of which 31,373 originated from Japan and places the country in Thailand’s top 10 source markets.