UBM Fashion Will Launch Children’s Club MAGIC in August
UBM Fashion will launch a West Coast version of its New York trade show, Children's Club, in Las Vegas this August under the name Children's Club MAGIC.
Evolving from the trade show Playground, which already was a part of MAGIC, Children's Club MAGIC will build upon that show's contemporary fashion roster to include the powerhouse brands and diverse retail audience that Children's Club is known for.
The show will take place every February and August at MAGIC alongside WWDMAGIC, PROJECT, FN PLATFORM and other high-profile UBM fashion markets.
Lee Rosenbaum, director of Children's Club in New York, has been appointed to oversee the show's west coast expansion as well.
"We are always looking for ways to better serve the needs of our brands and buyers,” Rosenbaum said.
He added, “The launch of Children's Club MAGIC will allow us to give the growing children's fashion market much needed access to the most influential players in the industry on both coasts."
Building on UBM's recent purchase of Business Journals Inc., a producer of fashion tradeshows in New York and Las Vegas, and the announced launch of IFF MAGIC in Japan in April 2017, this expansion of Children's Club is part of the company's overall strategy to continually give brands and buyers more opportunities for growth, according to UBM officials.