UBM Will Launch First Overseas MAGIC Show in Japan
On the heels of buying U.S.-based fashion trade show portfolio, Business Journals Inc. last week, U.K.-based UBM now will launch IFF MAGIC Japan, a new joint venture between MAGIC and JFW-International Fashion Fair, Japan’s longest running, bi-annual fashion business tradeshow organized by publisher Senken Shimbun.
The two fashion powerhouses will join forces to launch the first IFF MAGIC Japan event April 26-28, 2017, at the Tokyo Big Sight exhibition center.
“Fashion is a truly global industry, and we are thrilled for MAGIC’s upcoming expansion into the Japan market in partnership with JFW International Fashion Fair, and UBM Japan,” said Chris DeMoulin, managing director, Fashion, UBM America’s.
He added, “Our combined expertise will not only help IFF MAGIC Japan evolve quickly to meet the dynamic needs of the Japanese market, but will provide a new platform for UBM Fashion’s global customer base to find new business partners and brands in Japan as well.”
MAGIC will bring its 80-plus years of fashion tradeshow experience to guide JFW-International Fashion Fair in cultivating the overall look-and-feel of the new show.
IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week in Tokyo and will feature a re-imagined and re-merchandised showfloor with new brands laid out in easily to navigate fashion neighborhoods that will maximize the experience for both retailers and exhibitors.
IFF MAGIC Japan also will launch with a freshly developed social media presence, innovative marketing strategies and show floor activations, taking note from its U.S. counterpart’s longstanding success.
Both of the 2015 MAGIC shows placed on the TSNN Top 250 Trade Show List.
Japan is the third largest fashion market in the world after the United States and the European Union. Japan’s fashion trends influence the fashion markets not only of Asia but all around the world and until now, Japan has not hosted a truly international trade fair for the fashion industries.
With the launch of IFF MAGIC Japan, UBM aims to further educate, inspire and facilitate commerce for retail buyers and attendees – while providing a unique experience to the Asia market, according to show organizers.
IFF MAGIC Japan will serve as a high-profile showcase for Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as an opportunity for international brands and suppliers to access the lucrative Japanese market.