WalkMe Allows Organizations to Move Forward Despite Pandemic

January 7, 2021
WalkMe Allows Organizations to Move Forward Despite Pandemic

 It was a dark and stormy night. The internet connection in Maor Ezer’s Israeli home kicked out only for the senior vice president of marketing at WalkMe to return to a Zoom call via a mobile hotspot.

The scenario speaks to 2020’s challenges and the rewards that can be reaped by those agile enough to quickly adapt from business as usual.

In the case of WalkMe, a digital adoption platform, the decision was to build fast, with company leaders like Ezer believing their product is a solution to challenges that have been amplified during the pandemic.

Conceived when CEO and Co-founder Dan Adika spent two hours walking his mother through a mobile banking site, WalkMe’s mission statement is “bridging the gap between humans and technology,” Ezer explained. He noted statistics demonstrating that many people forget training from a seminar within one day.

A Glass Layer

WalkMe is designed to ease the interface experience, with its WalkMe Workstation serving as the flagship product. The software works with other apps—Google Calendar, SalesForce, etc.—to streamline the process to go from Point A (the idea you have) to Point B (executing that idea).

Operations can be as simple as scheduling vacation or as complex as rolling out a new marketing initiative. Real-time communication essentially eliminates the need for email when presenting feedback, an important feature as international organizations coordinate efforts across multiple continents and time zones.

WalkMe, for instance, has staff in Israel, the U.K. and the U.S. at different points throughout the year.

“Think of WalkMe as a glass layer on top of any app,” Ezer said.

The software builds trails your system will follow, transforming a multi-step process into a one-click move. The technology is built to identify when that trail of crumbs break down (a new password or url, for instance) and either fix itself or alert an actual human to make the correction.

The platform has already won awards for allowing employees to maintain a proper workflow during the pandemic.

Making Connections

WalkMe launched a coming out party of sorts last March. After eight years, WalkMe was ready for its first user conference: WalkMe Realize, to be held in San Francisco. Half of the company was involved, with many expected to make the international trip.

Five days before the event, the company was forced to go virtual. In doing so, it immediately became a test-case for what conferences would like in 2020. Extremely early in the pandemic and without the benefit of watching other virtual shows go on, the team scrambled in Israel and California to produce a high-end show.

Even before Zoom fatigue, Ezer said WalkMe was looking to go beyond the standard video experience. The company rented out studios and spent 10 hours recording content at a quality level similar to “Good Morning America,” Ezer said. Some live content was broadcast as well.

The result was a 500-person foray into events that turned into a 3,000-attendee bonanza, including viewers on LinkedIn Live. A 250% increase in registration materialized in the five days between transitioning the event from live to virtual.

Metrics suggest the technology company proved savvy in its marketing:

  • A LinkedIn post about moving the event boasted 7,073 impressions, 104 reactions, 17 shares and 183 clicks
  • The #walkMeRealize hashtag had more than 250 shares, close to 38,000 impressions and 8,000 engagements
  • LinkedIn Live post-event broadcasts drew just about 2,800 views.

“Honestly, I didn’t think we could pull it off,” Ezer admitted. “We juggled a lot of balls.”

Ultimately, the experience became a case study in how to build the platform’s reputation, reach and customer base.

Looking to capitalize on a chance to be the right system at the right moment, WalkMe initiated multiple events in the past year. Each targeted specific sectors—potential clients. Some may be suited for salespeople, others for human resources or IT departments.

“Our president likes to say, ‘We don’t water the garden with a hose, we water it with a lot of teaspoons,” Ezer said.

While not yet a giant in the field, WalkMe’s clients include roughly 60% of the Fortune 100, Ezer said. IBM, PwC, Walgreens, HP, LinkedIn and Quest Diagnostics are among the companies now using the app.

All indications are that WalkMe is filling a need. Their virtual events show high engagement, cemented by a high return rate for a second day.

On January 13, it is producing “Anatomy of a Winning Sales Tech Stack,” featuring perspective from eight speakers in the technology space looking to the “new normal.”

As for its big global event, WalkMe hopes for an in-person experience with hybrid components in mid-2021.

“I haven’t decided if I want to dream COVID will be over and we can do a physical event,” Ezer joked.


Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!


Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact