What Mobile Users Really Want

June 1, 2015

2015 will be considered a watershed year in the history of mobile devices. This is the year when mobile adoption finally has surpassed PC adoption, something experts had been predicting since at least 2010.

This also is the year when leading search engines have made serving mobile users their official priority. Web and app design teams now are putting in special effort in adopting emerging best practices to ensure that the needs of the ever growing number of mobile users are catered to.

However, there still is a lot of confusion about what mobile users really want. It also doesn’t help that there is a plethora of research out there that is often counterintuitive and conflicting.

Before your team gets into deep discussions about design and features, here is a quick primer on the top three things that mobile users really want.

1.Access to both Mobile App and Responsive Website
While a mobile app provides quick access and high interactivity to existing customers who are already invested in your brand, a responsive website will enable your brand to continue to serve a broader category of current and new audiences who will search and find your content organically. Key thing here is that, under the hood, the mobile app and website should sync with each other seamlessly since users will also switch from one to other depending on what they need.

2.Speed
Sometimes, while putting in a lot of focus on adding new features in mobile apps, brand owners forget the simple fact that mobile users need quick and fast access to information. Apps that take too long to download, update or sync and gobble up bandwidth without the user being aware of it – all of these frustrate users and convert them into brand antagonists, instead of lifelong fans.

3.Ease of Use
Fancy touch screens and built-in interactivity in popular mobile devices often tempts designers into creating workflows that require re-learning on the part of users. This frustrates the vast majority consumers who are accessing your mobile website or app for that one thing that they needed to do quickly. Mobile users will value quick access to essential tasks through streamlined workflows over any other service that your mobile website and/or app may provide.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.