What Mobile Users Really Want

June 1, 2015

2015 will be considered a watershed year in the history of mobile devices. This is the year when mobile adoption finally has surpassed PC adoption, something experts had been predicting since at least 2010.

This also is the year when leading search engines have made serving mobile users their official priority. Web and app design teams now are putting in special effort in adopting emerging best practices to ensure that the needs of the ever growing number of mobile users are catered to.

However, there still is a lot of confusion about what mobile users really want. It also doesn’t help that there is a plethora of research out there that is often counterintuitive and conflicting.

Before your team gets into deep discussions about design and features, here is a quick primer on the top three things that mobile users really want.

1.Access to both Mobile App and Responsive Website
While a mobile app provides quick access and high interactivity to existing customers who are already invested in your brand, a responsive website will enable your brand to continue to serve a broader category of current and new audiences who will search and find your content organically. Key thing here is that, under the hood, the mobile app and website should sync with each other seamlessly since users will also switch from one to other depending on what they need.

Sometimes, while putting in a lot of focus on adding new features in mobile apps, brand owners forget the simple fact that mobile users need quick and fast access to information. Apps that take too long to download, update or sync and gobble up bandwidth without the user being aware of it – all of these frustrate users and convert them into brand antagonists, instead of lifelong fans.

3.Ease of Use
Fancy touch screens and built-in interactivity in popular mobile devices often tempts designers into creating workflows that require re-learning on the part of users. This frustrates the vast majority consumers who are accessing your mobile website or app for that one thing that they needed to do quickly. Mobile users will value quick access to essential tasks through streamlined workflows over any other service that your mobile website and/or app may provide.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact