Tarsus Connect Acquires BizBash

December 2, 2019

Tarsus Connect has today announced the purchase of BizBash, the iconic trade media company for event and meeting planners, further expanding Connect’s market-leading position. Terms of the transaction were not disclosed.

The acquisition of BizBash adds four premier events — including the BizBash Live in New York and L.A. shows for event pros — to the current Connect portfolio of more than 30 national, regional and vertically focused events around the United States. Connect will now also publish two of BizBash’s popular magazines and oversee all of its digital properties. In cities where Connect and BizBash events overlap, they will collocate and combine efforts, including some pop-up events in markets new to BizBash.

“After nearly 20 years building the BizBash brand, we are thrilled to be joining forces with Connect to create a next-generation event and media company to serve organizers and marketers of all types,” said David Adler, BizBash CEO and founder. It is a marriage that will inspire collaboration not only in the meeting, event and event marketing industries but will have an impact on the 60 million people who attend the events, conferences, festivals, meetings and gatherings planned by our diverse organizers."

Adler will remain with the business and will continue in capacity of chairman. 

Chris Collinson, president and founder of Tarsus Connect, echoed Adler’s enthusiasm. “BizBash brings a new perspective to the Connect portfolio, rounding out the tools that event organizers use to make their events more effective.

He continued, "Connect has excelled in assisting meeting planners with site-selection needs; however, BizBash inspires a different audience of event professionals with education on design, inspiration and technology that creates a meaningful experience and wow factor for event attendees.”

Commenting on the deal, Tarsus Group CEO Douglas Emslie, said, “Having known David Adler for almost 20 years, I’m delighted to be finally working with him on how to shape events for the future. This is a really exciting acquisition for the Group and our dynamic Connect division.

Emslie continued, "The addition of BizBash to the growing Tarsus Connect portfolio heralds a phase of further growth and access to new markets. The U.S. is one of the world’s largest exhibition markets and a key area of focus for us. We have already identified numerous opportunities to grow both brands thanks to the synergies created by this acquisition.”

The acquisition closes out a record-breaking year for Tarsus Connect, which has seen the company’s growth propelled by its expansion into new markets and verticals, including the launch of Connect Medical, Connect Tech and Connect Midwest.

Photo credit: Haute Photography and Videography for BizBash

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on TwitterFacebookLinkedIn and Instagram!

 

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.