Three New #NYNOW Initiatives Drive Social Media Connections at Show

September 5, 2015
Three new #NYNOW social media initiatives - #NYNOW Bloggers Choice Awards, #NYNOW Social Media Lounge and Innovations-Inspired Giveaway – at the NY NOW, the Market for Home, Lifestyle + Gift trade show helped to spark conversations and connections before and during the recently concluded summer edition, held Aug. 15-19 at New York City’s Jacob K. Javits Convention Center. 
 
“We’re delighted that so many bloggers and influencers use NY NOW as the definitive source for new products and the latest must-haves,” said Scott Kramer, NY NOW co-director and vice president. 
He added, “NY NOW welcomes new media, as well as traditional print and online outlets, by expanding our services for delivery of information and trends across a variety of channels.” 
 
While individual reports were varied in terms of content and focus - with some reports highlighting multiple products, some pinpointing a single product and some showcasing key brands overall - NY NOW’s focus on design, functionality and innovation was a common theme in blog coverage and social media reports, according to show organizers. 
 
This August, NY NOW expanded its popular Bloggers’ Choice Awards beyond the confines of Accent on Design to encompass the entire market, with representatives from alternate and emerging media channels identifying top home and lifestyle products as “the next big thing.” 
Top product picks, from the first-ever #NYNOW Bloggers Choice Awards included Sass Brown of EcoFashionTalk's spotlight on “beautiful…. entirely handmade and completely unique” cascading chandeliers by Hellooow Handmade and Antonia Burke of Antonia's Favorites showcase of Peridot 18k earrings by Suzy Landa Jewelry, “a statement piece of your outfit and also can be used for events that need an extra pop of color”, to name a few. 
 
Beyond these individual product selections from #NYNOW Bloggers Choice participants, other bloggers reported broadly on design and style trends across NY NOW, as well as in specific product categories, such as social stationery and children’s products. 
 
In addition, a first-ever #NYNOW Social Media Lounge, sponsored by HGTV Magazine’sBlogger Block Party - which ran concurrently with NY NOW - also helped to facilitate the buzz and online sharing during the Market. 
In advance of the Market, a new #NYNOW Innovations-Inspired Giveaway sparked online conversation about product innovation connected with NY NOW. 
Registered attendees who shared and tagged product information, using hashtags #NYNOW and #Sweepstakes were eligible to win one of four NY NOW “Inspiration” prize packs, each of which include a Socialmatic’ Wi-Fi® Digital Instant Polaroid Camera, The Oliver Gal Artist Co. gift certificate, Beatriz Ball 4”×6” Jason Frame and a pair of NY Giants pre-season tickets. 
 
The winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Jan, 30-Feb. 6 at the Javits. 

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.