Marketplace Events Plans to Launch American International Motorcycle Expo
January 21, 2012
Consumer show organizer Marketplace Events will launch another show – the American International Motorcycle Expo – to further grow their portfolio of more than 30 events.
Set to launch in the fall of 2013, company officials said, the new event is meant to モbring together the entire two-wheel industry in a single arena that creates a grand stage for motorcycling in the U.S. and North America, while delivering an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry.ヤ
In order to lead that effort, Marketplace Events has tapped Larry Little, who previously was the publisher at motorcycle news magazine, Cycle World, in the new role as the company's vice president and general manager, Motorcycle Group.
The new AIME event likely will compete with Advanstar Communications' multi-city International Motorcycle Shows series, of which Cycle World used to be a title sponsor.
モFollowing a year of information gathering through my own company on behalf of Marketplace Events, it was a natural and logical extension to make the move to the company,ヤ Little said.
He added, モI have been extremely impressed with the management team at Marketplace Events – from their vision and sense of commitment to the markets they currently serve, to the leadership position they have earned in their core market. I'm also thrilled to be joining longtime friend and associate Mike Webster at Marketplace Events.ヤ
Webster previously joined Marketplace Events in May 2008 after a 26-year run at Advanstar, where he managed the International Motorcycle Shows and Dealer Expo.
In addition to his 25-plus years at Cycle World as vice president and publisher, for the past 15 years Little has been elected by industry peers to the board of directors of the Motorcycle Industry Council and currently serves as its chairman.
First joining the industry in 1978 at Cycle News, Little also holds a Charter Life Membership with the American Motorcyclist Association (AMA).
The show he will oversee, AIME, is a trade and consumer show for the motorcycle industry that is timed to align with the annual reveal of new motorcycles, aftermarket products, safety equipment, and accessories to the press, motorcycle dealers and consumers.
The new AIME show will be a part of Marketplace Events' robust portfolio of consumer events that includes 31 consumer shows that are annually held in 21 markets that collectively attract 14,000 exhibitors, 1 million attendees and another 1 million unique web visitors.
Those shows include longstanding home shows in Philadelphia, Washington, D.C., Orlando, Minneapolis, Salt Lake City, Indianapolis, Toronto, Montreal and Vancouver, some of which are more than 50 years old, and newer launches and acquisitions in markets such as Denver, Cleveland and Dallas, which is produced in partnership with Dallas Cowboys Stadium.
This year will mark the launch of another consumer event - WIRED Live - a technology event to be held in Washington, D.C., in partnership with WIRED magazine, a Conde Nast Publication.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment