Global Gaming Expo 2012 Back at Pre-recession Levels

October 7, 2012

By Anna Huddleston

Holographic card dealers, CSI-themed slots and a "Judge Judy" mock courtroom were just some of the dazzling offerings at the Global Gaming Expo (G2E), the premier trade show and conference for the gaming and entertainment industry that took place Oct. 1-4 at the Sands Expo & Convention Center in Las Vegas.

Organized by the American Gaming Association and Reed Exhibitions, the event is back to its 2008 numbers, with 413 exhibitors taking more than 259,000 square feet of exhibit space – an increase of about four percent, compared with the 2011 event.

The attendance numbers were pending audit, but were expected to be "on par or better" than last year, according to show organizers.

"This is the first time we've seen significant growth year-over-year since 2007, and we are extremely encouraged by the sales numbers and what they mean for the casino gaming industry," Courtney Muller, senior vice president at Reed Exhibitions, said in a statement.

She added, "Additionally, G2E's attendance numbers are tracking ahead of last year's event, indicating a strong interest by industry buyers to discover new products and services that will contribute to the success of their businesses."

Increasing gaming revenues for the first months of 2012 and strong interest in online gaming are among the factors contributing to the event's success this year, said Judy Patterson, senior vice president and executive director at AGA.

"The response we got across the boards has been overwhelmingly positive," she said, noting that exhibitors and attendees appreciated the consolidated layout of the show at the Sands.

Patterson added she hopes to see similar positive numbers at G2E Asia in Macao in May 2013, where exhibit sales already are "considerably up compared to same month-to-month sales for 2012."

The buzz on the showfloor was cautiously optimistic about the return of the replacement cycle where gaming operators would start changing out older games with new products. Several companies introduced games featuring rock bands, popular movies and NASCAR drivers.

"We are seeing a transition into more personal and immersive experiences that rely on technology," said David Henry, marketing manager for 3M Touch Systems that brought multi-touch displays, among other offerings, to the show.

Henry said he was pleased with the traffic and commented that gaming is one of the bullish market segments for his company at the moment, thanks also in part to new states allowing gaming. "Everyone's still a little tight on the budget though," he added.

Attendee Morgan O'Bryant, director of a recruiting firm cFour Partners Worldwide, noticed that more of his clients were holding meetings at this show, compared with 2011.

"As a whole, it's just starting to pick up a little,” O’Bryant said. “Bally's last quarter numbers were tremendous. Konami had a good quarter. Everything is trending upward."

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.