5 Strategies for Reimagining Your Trade Show
How do you completely reimagine a trade show after a global pandemic and a three-year hiatus? Helping trade show organizers rebrand to boost attendance, increase engagement and deliver greater ROI/ROO for stakeholders is never easy.
Freeman and Industry Associations Find Common Ground on Rigging Safety Regulations
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Last August, Freeman announced a rigging safety initiative that impacted exhibitors and event organizers with hanging signs, video walls that have overhead support and all other tie-offs.
Outlook From the C-Suite: Experiential Marketing Agency Leaders Share Their Biggest Business Concerns
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What is the current mindset of CEOs in the event industry? In part two of our series, experiential marketing agency leaders shared what their top business concerns are now and moving into 2024, and how they and their organization are addressing them.
Major January Trade Shows Hit Dazzling Highs
The New Year started with a bang in January as some of the nation’s largest trade shows expanded in terms of exhibitors, attendees, show floor size or some combination of those metrics.
Rest Up: An Inside Look at the Bathroom Activation at PCMA CL24
Have you ever considered sponsoring restrooms at an event?
Venue News: McCormick Place, Sioux City Convention Center and More Announce New and Extended Partnerships, Upgraded Client Services
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From Sioux City, Iowa to Chicago to Fort Worth, Texas, convention centers across the U.S. are upping the ante on their meeting and trade show offerings by forming new partnerships with management, food and beverage, and technology service providers, as well as rebooking long-term business.
People News: Seattle Convention Center, OVG, SmithBucklin and More Announce Leadership Changes, Promotions and New Hires
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As 2024 kicks off, event-related organizations, particularly destination marketing organizations (DMOs), are busy adding and promoting staff, welcoming new executives and bidding farewell to veteran leadership.
9 Most Common Event App Issues and How to Avoid Them
It's impossible to imagine even a mid-sized event without the support of an event management platform or app. However, the tools designed to enhance customer experience can sometimes lead to headaches for event organizers and overall dissatisfaction by exhibitors and attendees. Let’s explore the nine most common event tech problems and how to solve them.
1. Poor Networking Opportunities
UFI Global Exhibition Barometer Reveals Industry Is Poised for Robust Growth in 2024
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Global exhibition revenues on average are projected to reach a comparable level to 2019, growing by an average of 15% compared with 2023 revenues, according to the the findings of the latest UFI, The Global Association of the Exhibition Industry Global Exhibition Barometer, the association’s biannual flagship report designed to take