Nearly every organizer sends a post-event survey to its attendees and exhibitors. We want to capture their feelings about the event, but struggle to collect meaningful data and encourage survey completion. One of the most common mistakes is to request feedback on event details and logistics such as food, room temperatures, room block choices and more.
You’ve chosen your city and now need to schedule a visit to meet important contacts at your venue and start planning your event. From working on events of all sizes in my previous career, and now as senior manager of operations for CES, I’ve learned many critical pieces of knowledge along the way.
Here are some tips that have worked best for me.
Leave it to Las Vegas to introduce a fun new transportation option for groups. For many of us who live in metro areas, taking Uber or Lyft has become a weekly or even daily occurrence—so why not shake things up when you’re traveling for a conference?
The Regional Transportation Commission (RTC) of Southern Nevada has launched a new convenient rideshare option for groups of up to 11 riders arriving in the city for meetings and conventions.
You could say Amy Calvert began her new role as CEO of Events Industry Council by jumping in with two feet. After taking the helm on May 20, her first day on the job was at IMEX Frankfurt. A little overwhelming, perhaps—but overall “it was awesome,” says Calvert. “It was a really fine and appropriate place to begin my career with EIC.”
As event destinations search for more recession-proof market segments to generate strong economic impact for their communities, the convention industry is taking a serious look at the rapidly growing world of esports, aka competitive video gaming.
Digital marketing company Feathr
The Global Association of the Exhibition Industry (UFI), The International Association of Convention Centres (AIPC), and The International Congress and Convention Association will collaborate more closely in the future to generate better benefits for their respective members, as well as the international meetings industry.
“With our Global Alliance, the three of us choose value for our members [and] choose collaboration over competition,” said Craig Newman, president of UFI.
The Experiential Marketing Summit provides educational opportunities from some of the world’s leading brands including Pepsi, General Mills, IBM and dozens more. This past May, over 1700 marketers descended upon Las Vegas to experience the world’s largest conference on experiential marketing… and I was fortunate to be one of them.
Here are 4 tips that I picked up on and I hope you find useful.
May and June have been busy months on the hiring front. From many new promotions and hires at CVBs around the country to expanded sales teams, new association leadership, DMO development and more, the future of the trade show and meetings industry looks bright.
The second in the Center for Exhibition Industry Research’s “Head of Marketing Insights” series, “Aligning Exhibit Sales for Success” takes a close look at the B2B exhibitor’s decision-making process, pinpointing the areas where marketing leaders see the most value in these exhibitions.
