Events are mirrors of the organizations and industries they serve, reflecting their values and priorities. Therefore, it’s no surprise that green initiatives have flooded the events industry as more and more companies include sustainability goals and practices in their missions.
The United Nations defines sustainability as meeting the needs of the present without compromising the ability of future generations to meet their own needs. However, there has been some murkiness as to what exactly that means with regard to events and what the definition of sustainability is for the events industry.
When the event is over and you’re basking in the glow of success, nothing can put a damper on your hard work quite like seeing the post-event pile: huge stacks of leftover or discarded handouts and publications, bins full of packaging odds and ends, boxes full of promotional items that can’t be used again.
As the desire for sustainable meetings and events grows, so does the need for sustainable cities in which to hold them. The city of Brussels, Belgium was ranked ninth in the 2009 European Green City Index and now, a decade later, the city is well on its way towards its goal of becoming the “Green city of Europe” by 2024.
Several trade show organizing, venue management and event services companies have been busy renewing contracts and snagging new business with a host of industry suppliers.
The social media platforms of Vision Expo West 2018 reached an all-time high with a double-digit percentage increase across impressions, engagements and video views compared to the year before.
Known as the largest and most influential North American gathering of policy, technology and market leaders in energy grid storage, Energy Storage North America (ESNA) concluded its sixth annual conference and exhibition designed to empower collaboration on the global intersection of power and transportation.
No. 7: Fudge your trade show exhibiting show deadlines.
Data has never been such a big focus for corporate marketers, according to The Freeman Data Benchmark Study, a new report by brand experience company, Freeman. In fact, data plays a critical role in all aspects of corporate marketing, the study shows, from developing successful marketing strategies and campaigns to deciding where to allocate budgets and best reach target audiences.
The International Association of Amusement Parks and Attractions (IAAPA) concluded its IAAPA Attractions Expo 2018 on a high note by shattering its own attendance records and boasting the largest trade show floor in the event’s history.
