How to Write Successful Trade Show Marketing Copy

Submitted by lpsavas@tsnn.com on Mon, 04/02/2018 - 09:51

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right.

Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrounded by competition, so you’ll need to make sure that you’re able to make yourself stand out from the crowd.

New Downtown Las Vegas Venue Proposed; New Orleans Makes Headway on Convention Center Boulevard Redevelopment Project

Two convention cities have been busy planning new event spaces and beautification projects to attract even more group business to their respective destinations.  

The City of Las Vegas and International Market Centers, owners and operators of World Market Center Las Vegas, have set their sights on developing a new 350,000 square foot Expo Center in downtown Las Vegas adjacent to the WMC.

Lance Fensterman Tapped as President of Global ReedPOP

Lance Fensterman has been promoted to president of Global ReedPOP, the rapidly growing pop culture division of Reed Exhibitions that he helped to conceive and launch.

Thanks to Lance’s vision and leadership, ReedPOP has become the leading producer of pop culture events in the world, and is the fastest-growing portfolio within Reed Exhibitions, according to company officials.

Bob Priest-Heck Named CEO of Freeman

For the first time in Freeman’s 90-year history, a non-family member was named its fourth CEO – Bob Priest-Heck.

“We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media.

People News: March Brings Plenty of New Hires, Promotions

Michael Fetter has been hired as the director of marketing in the Marketing Communications department for the Louisville Convention & Visitors Bureau.

Before coming to the bureau, Fetter was a media buyer for Bandy Carroll Hellige (BCH), as well as a marketing manager for Phoenix Process Equipment Company where he oversaw all strategic marketing and communications plans.

MPI’s World Education Congress Heads to Grapevine, Texas in 2020

Meeting Professionals International (MPI) has selected Grapevine, Texas, as the destination for its World Education Congress (WEC) in 2020.

The association will collaborate with the Grapevine Convention and Visitors Bureau to host the conference, which is scheduled for June 6–9, 2020, at the Gaylord Texan Resort and Convention Center.

Grapevine is centrally located between Fort Worth and Dallas, where MPI is headquartered.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.