5 Unconventional Ways to Personalize Virtual Event Experiences

Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible. 

The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.

Rae Oliver

Rae Oliver is a content manager for Truly Experiences and a freelance writer with a passion for travel, social media and online marketing. 

Arvind Kothandaraman

Arvind Kothandaraman is the general manager of specialty diagnostics at PerkinElmer. His primary interest is in equipping clinical laboratories with the tools needed to meet their technical and operational goals. Prior to PerkinElmer, he held positions at Thermo Fisher Scientific, BioReference Laboratories and Advanced Analytical Technologies.

Tim Groot

Tim Groot is the CEO and founder of Grip, the first market engagement platform for event organizers to create virtual, hybrid and live event experiences in a single solution. Tim founded Grip in 2016 to help maximize the return on time invested from attendees and exhibitors attending industry events.

Dave Weuthrich

Dave Wuethrich, Chief Operating Officer at Convention Data Services, has more than 20 years of experience providing client services, registration management, data cultivation and integrated solutions for show managers.

Madeline David

Madeline David is a former TV news reporter and anchor, now working as a virtual events emcee and Communications Strategist at Centrifuge Media, Inc., in Raleigh, North Carolina. After seven years as a journalist covering stories across Texas, the Southwest and Coastal Virginia, she made the switch to the events industry and hasn’t looked back!

Carrie Ferenac

Carrie Ferenac is the president and co-founder of CNTV, which since 2007 has provided digital content, live production, and hybrid event solutions for the meetings and events industry. She is the current chair of the CEIR Board of Directors, incoming chair of the IAEE Board, and a multi-time PCMA Supplier of the Year finalist. 

 

Partner Voices
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