Technology continues to evolve at mind-boggling speed, as the world becomes increasingly digital and attendees demand more engaging and creative ways to connect both in person and online.
Multiple in-person business-to-business (B2B) events produced by members of the Exhibitions and Conferences Alliance (ECA) are ushering in 2022 with optimism for the industry’s continued comeback.
More and more face-to-face trade shows and events are going live again, and that’s great news for a beleaguered industry that has faced tremendous challenges during the past two years.
What’s in a brand? Well, a lot of things! More than just a logo, a brand encompasses your message and your reputation. It’s both tangible and intangible. It’s not meant to be finite, but rather to grow as your company grows. To stand the test of time, your brand should be able to evolve, responding to your customers’ needs and thinking ahead to “what’s next?”
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In February of last year, 28-year travel and tourism industry veteran Casandra Matej took the helm at Visit Orlando as the first female president and CEO in the destination marketing organization’s 37-year history.
In a bold show of solidarity, more than 600 leaders from the U.S. tourism and events industry united with the U.S. Travel Association to sign a letter to congressional leadership urging swift enactment of federal policies to spur demand for business and international travel and help stabilize the broader travel economy.
Supporters included representatives from destinations, venues and industry organizations in all 50 states, the District of Columbia, Puerto Rico and Guam.
Have you ever tried getting rid of things in your closet? “Editing” is big right now, and Instagram and Netflix make it look easy and productive. Revisiting clothes you haven’t worn in a while is an overwhelming task (“But what if I need this yellow sweater I haven’t worn in eight years for a potential theme party that I have not been invited to?"). It’s easier to move something to the back of the closet and shut the door, especially when many of us have been living in sweatpants this past year.
The year 2022 has kicked off with a bang as event-related organizations continue their hiring and promotion frenzy, filling positions and recognizing top-performing staff with more senior titles. Take a look!
While it may have been tempting to sit out an in-person show at the start of this year due to concerns about the Omicron variant, attendees and exhibitors of Convening Leaders 2022 (CL22) stayed the course, just as Sherrif Karamat, president and CEO of the Professional Convention Management Association (PCMA), urged in a statement the week before the event.
