Not long ago, Matt Coyne found himself registering for an event. There’s nothing remarkable about that for the U.K.-based industry veteran. It was a show Coyne has attended for 15 consecutive years, and yet here he was basically starting from scratch signing up for a show. Again, this is a relatively common, if aggravating, occurrence among all event attendees.
JUNO, a leading software company distinguishing itself in the virtual/hybrid era, has brought LaDonna Whitaker on board as vice president of sales.
Pandemic be damned! These three associations found rich and meaningful ways to connect with their members through digital events. The numbers were record-breaking for all involved, but how they got there were different paths. Explore the many routes of success when doing virtual.
Many of the same industry giants cooperating on safety standards for a return to live events have found common ground again with a new baseline format to collect and track data.
The tactile nature of the fashion industry ensures face-to-face gatherings will always be important for exhibitors to do business with buyers.
Exhibitors have, in general, struggled to adapt to the virtual world of events. Accustomed to handshakes and face-to-face encounters on a trade showfloor, they have found little in the way of an equivalent online. While their ROI has not matched expectations thus far, it doesn’t mean that always has to be the case.
One of the driving factors that led Jim Sharpe to become CEO of leading events platform Aventri was that he saw a chance to work within an industry about to undergo a technological revolution. That was in January 2020.
Can you name the most popular social media platform? You may never need to, according to Bill McGlade, founder and CEO of Victory Productions and one of the most respected figures in event technology.
Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned.
“There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.”