Lauren Berbarian is the Events Specialist with EMC Outdoor. With over a decade of experience supporting events and trade shows, Lauren has coordinated programs of all shapes and sizes including grassroots nonprofit events, international product launches, road shows, trade shows and multi-platform OOH campaigns.
VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds. The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.