Kristy Hundt
Kristy Hundt is the Corporate Events Marketing Manager for GES. She creates and manages integrated marketing campaigns for the Corporate Events sales team.
Immerse Your Attendees with Intuitive Touchscreen Technology
March 11, 2017
Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”?
Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.
With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.
MultiTaction builds touch display solutions that are both interactive and intuitive. The intelligent surfaces use infrared cameras, which “see” what is touching the screen. Their solutions support an endless number of connected display screens, so it’s easy to scale big or small.
The technology also uses optical markers, which seamlessly recognize objects placed on an interactive display table. These multi-source markers may be fingers, hands, infrared pens or 2-D codes. Once a 2-D code is recognized, relevant content – a video or additional product information, for example – is served up to the user so they can interact with it via the touchscreen. The technology even recognizes a nearly limitless number of marker inputs, so multiple attendees can interact with the display simultaneously.
Another cool feature of this tech is that the markers can be placed on just about anything, so it is easy to put your brand in the attendee’s hands – literally. For instance, Glenfiddich, one of the world’s most awarded single-malt Scotch whiskies, coded scotch glasses for an event. When attendees placed their drinks down on the interactive “bar,” it would detect the type of whiskey and magically offer up pairing, tasting and composition information.
GES had the opportunity to use the MultiTaction display at IAEE’s Expo! Expo! 2016. Attendees were enthralled with this technology! It drew in attendees and allowed them to interact in a fun and unique way with videos, infographics and case studies.
The goal with any activation is to grab the attendee’s attention, make them feel something that correlates to your brand message and leave them with a lasting impression. MultiTaction displays are just one fun trend we are seeing more and more at events and in exhibits.
Take a look inside our 2017 Trend Tracker guide to learn about additional trends intended to attract, engage and excite your attendee. Download your free copy today!
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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