Top Display Technology Trends for Your Next Trade Show

August 7, 2018

Rutuja Jathar

Rutuja Jathar is a writer and editor who currently leads a team of technical writers at Grand View Research, where her passion for words and technology reflects in her contribution to developing and editing research information. She has also written numerous industry blogs and news features as a guest author.

Businesses large and small present their latest and the most futuristic gadgets at the biggest confabs like the Consumer Electronics Show (CES) and Integrated Systems Europe (ISE) each year. Over the last decade or so, LED has made its market in digital signage industry owing to low cost, better quality, smart fixtures and greater efficiency. The technology is expected to keep evolving in the years to come in terms of efficiency and affordability.

Pulling off a successful trade show is an even greater challenge when you are catering to the consumers accustomed to disruptive advancements like the display industry. Presentation is key when it comes to exhibitions and this is where digital signage can come into play as your reliable and high-tech aid. The availability and capabilities of digital signage technology are increasing at an unimaginable pace.

Futuristic Trends in Display Technology

Display technology has come a long way from the days of cathode ray tubes with the advancement of computing technology. LED, OLED and 3D technologies have revolutionized the display industry to a great extent. Changing consumer preference and demand have advanced power-saving technologies that are poised to drive innovation in the years to come.

Trends in electronic display revolve around cutting-edge technologies such as machine learning, virtual reality, augmented reality, artificial intelligence, electronic signage and smart surfaces, among others. High demand from end-use industries including retail, banking, corporate, education, healthcare and transportation are expected to propel investments in this market on a global scale. Here are some of the top trends worth incorporating in trade shows:

Use Sleek and Slim Displays

Sleeker designs are preferred by consumers, with slim displays fitting into their surroundings becoming popular in the display industry. Consumers as well as manufacturers are focused on appearance, size, usability and other specifications. This trend is expected to continue in the years to come. Visuals play a crucial role in consumer experience, hence make sure the screens chosen are good-looking, attractive and high-quality, such as 4K or 8K.

Rely on Responsive Content

Responsive content is becoming commonplace, especially in digital signage and outdoor display. Display technology that responds to external stimuli and surrounding situations are expected to gain prominence in the years to come. Use responsive screens to navigate consumers to your booth and inform them about stock levels of items, queuing time and major activities happening around the booth until they actually get there, in real-time.

Enhance the User Experience with Interactive Displays

Customization and interactivity are the buzzwords for electronic display at trade shows, with increasing focus on interactive digital signage with the use of touchscreens is proof. It is crucial to create user-friendly and intuitive signage for the best user experience. Similar to Samsung Flip, the interactive digital flipchart with versatile applications, touchscreen display and wheel-based stand are great for easy usage around exhibition spaces.

Video Walls for People in the Back

Make use of the futuristic video walls during your next electronic show. Video walls offer professional-grade image quality through several panels. They have innovative design and increased readability with antiglare surface treatment, ideal for consumers waiting to get to your booth. Samsung Display’s Extreme Narrow Bezel and Ultra Narrow Bezel panels or Leyard Planar’s Clarity Matrix G3 video wall system can be used for this purpose.

High rate of adoption of the advanced display technologies is a major boon for the global digital signage and electronic display industries in general. Market research organizations like Grand View Research expect the global market for digital signage to reach past around USD 31.71 billion by 2025.

Advancements like screenless displaycharacterized by the need to innovate and beat the competition can encourage tech giants to discover novel products. These products can create a more creative atmosphere when it comes to using advanced display options at trade shows.

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