5 Gamification Examples to Enhance Engagement at Virtual Events
August 12, 2021
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.
Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.
- Have an engagement leaderboard: Leaderboards at virtual events are a reflection of attendee engagement with the platform, event, and other attendees. Introducing such a leaderboard to your virtual event is a great way of promoting meaningful conversations and ensuring attendees remain actively engaged across the span of the event.
- Organize networking games: Games are a perfect way to break the ice and facilitate networking at your virtual event. It would be best to have these games during networking breaks or at the beginning of your event. This helps drive more engagement and kills the monotonous “webinar” vibe. While the sky is your limit, some games to try are Bingo, Atlas, and Name the character.
- Encourage participation in chat and Q&A: In virtual events, attendees try to look for opportunities to interact with speakers and panelists. Incentivize this need for interaction by encouraging active participation. Keep asking attendees questions, they can respond to in the chat window. Keep reminding them of the option to post their questions for the speaker in the Q&A section.
- Reward social media mentions: Creating a buzz on social media requires significant time and resources. Gamifying this task can help you amplify the volume of conversation and mentions about your event on social media. Take this up a notch by doubling the attendee reward points for every five social media mentions on one platform.
- Gamify virtual booth participation: Virtual booths are those sections of the event where attendees, sponsors, exhibitors, and organizers can interact with each other. Rewarding attendees with bonus points for virtual booth participation can amplify the virtual event experience by many folds.
Gamify the event in a way that motivates attendees to engage, interact, and enjoy the event. When attendees leave the event feeling happy and satisfied they are more likely to become your biggest cheerleader and help you realize your larger goals.
Want to explore all the interactive features from Hubilo’s Engagement Cloud? Book a 1-1 demo of the platform
Partner Voices
Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices.
Harnessing the Sun
Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience.
Leading Water Stewardship
Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation.
Fostering Diversity, Equity & Inclusion
MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses.
Paying it Forward
MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses.
From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events.
*Not including The Cosmopolitan of Las Vegas
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