Aug 02, 2017
The American Academy of Neurology (AAN) knew it needed to do something to streamline and expedite its sponsorships sales methods for its Annual Meeting.
The association’s annual event, which attracts more than 10,000 physicians, business administrators and advanced practice providers, also draws in a host of big-name sponsors, including pharmaceutical companies, medical device manufacturers and volunteer health organizations, all vying to engage with attendees.
But for many years, processing an AAN sponsorship sale involved an antiquated, multi-step process, starting with delivering a… more
Jul 27, 2017
While the inaugural Transform USA conference did not initiate the discussion about data, analytics and digital transformation in exhibitions, it most certainly placed it on the front burner.
During the conference, held July 20 at the Washington Marriott at Metro Center in Washington, D.C., C-suite exhibition executives from across the nonprofit and for-profit exhibition sectors heard from industry colleagues on a variety of subjects, but “disrupt or be disrupted” was the theme of the day.
When Denzil Rankine, CEO of AMR International, opened the conference, he promised “practical, not just… more
Jul 26, 2017
The ability to truly analyze a showfloor using actionable data and making the necessary changes to ensure the show’s continued success led to the Western Veterinary Conference snagging the inaugural TSNN Best of Tech Innovation Award, sponsored by GES.
The award will be presented onstage at the 2017 TSNN Awards Gala Celebration Aug. 22 in New Orleans.
“WVC works closely with our technology partners to innovate and provide the best possible trade show experience for our participants and exhibitors,” said Joel Altman, exhibits director, WVC.
He added, “We are honored to… more
Jul 20, 2017
Smart City Networks has completed a new distributed antenna system (DAS) designed to exponentially expand the cellular service coverage and capacity at the San Diego Convention Center.
“This new system is going to make a noticeable difference for everyone who attends an event or convention at the San Diego Convention Center,” said Julia Slocombe, vice president of western region operations for Smart City Networks, a telecommunications provider for the convention industry.
She continued, “This was a massive upgrade, but it reiterates our commitment to deliver exceptional… more
Jul 17, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions and demographic data.
According to eMarketer’s “Predictive Marketing Roundup,” nearly 70 percent of U.S. marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful… more
Jul 13, 2017
CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif.
Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role.
As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on corporate and south… more
Jul 05, 2017
The Detroit Metro Convention & Visitors Bureau has launched an improved and mobile-friendly website, visitdetroit.com.
With an attractive, redesigned interface that combines meetdetroit.com, visitdetroit.com and the Visit Detroit blog, the new website provides users with a more comprehensive and streamlined online experience.
“The new and improved visitdetroit.com offers the best possible online experience for leisure travelers and convention attendees,” explained Larry Alexander, DMCVB president and CEO.
He added, “Enhanced functionality, planning tools and… more
Jun 27, 2017
The Louisville Convention & Visitors Bureau is leveraging immersive virtual reality technology to attract more business and leisure visitors to the Derby City by launching its first-ever 360-degree VR video series.
Featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience, three films comprise the series:
Uniquely Fresh: Louisville’s Culinary Scene – Showcases Louisville’s farm-to-table culinary scene and features 10 local culinary experiences including 8UP; Crescent Hill Craft House; Harvest; Jack Fry’s; Mike Linnigs… more
Jun 23, 2017
Licensing professionals have come to expect a plethora of cutting-edge show features when they converge at the annual Licensing Expo in Las Vegas, including a bustling expo floor, keynotes, presentations, celebrity appearances, educational sessions and invite-only entertainment showcases.
But for the second year in a row, the world’s largest licensing event offered something even more compelling to help attendees and exhibitors make more meaningful, face-to-face business connections: matchmaking technology.
Conducted at its most recent event, held May 23-25 at the Mandalay Bay Convention… more
Jun 20, 2017
Maryland-based event management and marketing solution provider, a2z, Inc., has partnered with the Association of Government Accountants to offer its award-winning ChirpE Premium mobile app solution at all AGA chapter events.
This initiative will enable AGA members attending chapter education and leadership conferences to leverage a fully-functional, state-of-the-art mobile app solution to maximize their event experience.
“We are excited and honored to be AGA’s chosen partner for providing a fully-integrated mobile app technology to its chapter members across the globe,” said Rajiv Jain,… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.