Feb 12, 2017
As mobile devices overtake desktops in popularity, digital devices become increasingly inter-connected, and AI, AR, and VR become household buzzwords, it’d be natural to assume that digital technology is undermining the centricity of human-driven interaction in marketing.
But take a closer look at the top digital marketing forecasts for this year, as well a review of the opinions of the leading experts in the field, and you will find that people-driven digital marketing is still of paramount importance in driving prospect nurturing.
Here are the three top digital marketing trends that… more
Feb 11, 2017
As a full-service technology solutions provider for the events industry, Core-apps works to stay at the forefront of new and innovative ways to help trade show clients better meet the needs of their attendees.
One of those clients is SHOT Show, the largest trade show and conference for the firearms industry, held annually in Las Vegas.
With its wide array of firearms-themed tchotchkes and giveaways, SHOT Show is one of several Las Vegas trade shows known to cause TSA security delays at McCarran International Airport when attendees attempt to bring items home with them that might need a second… more
Feb 11, 2017
Transdev, the public transit management company that manages operations for the Regional Transit Authority (RTA) in New Orleans, demonstrated its self-driving shuttle, the EZ10, at the New Orleans Ernest N. Morial Convention Center.
Mayor Mitch Landrieu gave remarks, along with representatives from the RTA, Easy Mile and Transdev.
The EZ10 is a driverless and electric shuttle that can transport up to 12 people. The shuttle has no steering wheel and neither a dedicated front nor back. The EZ10 operates autonomously following a virtual line mapped and loaded in the software of the vehicle.
The… more
Feb 02, 2017
ibtm events has selected Poken, the 360º event platform, as the technology provider to power its Hosted Buyer compliance program at ibtm arabia in Abu Dhabi and at ibtm america in South Florida following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016.
“In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show,” said Kate Shepherd, head of Marketing Operations, ibtm events at Reed… more
Jan 25, 2017
From wearable tech to connected home devices to augmented reality, the Internet of Things (IoT) has set fire to the imagination of key players in the consumer technology industry.
Like any other nascent technology, IoT comes with its own unique set of implementation challenges. However, mostly because of the tremendous potential it holds, the initial setbacks did not deter the enthusiastic early adopters in the first half of this decade. In 2016, IoT made it from a fringe concept to something that is alive and buzzing in the mainstream consumer consciousness. As per a report/infographic… more
Jan 21, 2017
HIP Network won the Professional Convention Management Association’s first-ever “Shark Tank”-style event technology pitch competition in Austin, Texas. The competition was held during PCMA's Convening Leaders annual meeting Jan. 8-11.
First-place honors were given for its newly launched ShowScore™ Business Intelligence Platform and Reporting Standard.
In winning, HIP Network beat out content management apps, event check-in tech and social customizations.
HIP Network’s Founder and CEO Dan Sherman demonstrated the technology to a veteran group of industry… more
Jan 19, 2017
The Los Angeles Tourism & Convention Board has launched Meet L.A., a free mobile destination app for meeting and trade show professionals interested in bringing their events to the City of Angels.
Following the launch of L.A. Tourism’s immersive “Virtual Discovery L.A.” last October at IMEX America in Las Vegas, the new Meet L.A. app allows users to quickly and easily view the virtual travel platform, browse through L.A.’s diverse regions and neighborhoods, and contact L.A. Tourism sales staff with any questions or booking requests.
Developed in partnership with… more
Jan 13, 2017
SmartSource Computer & Audio Visual Rentals has launched two new technology solutions designed to transform traditional event touchscreen displays into interactive, larger-than-life formats – the iTab Core and Giant Smartphone.
The iTab Core turns any touchscreen display into a giant iPhone or Android phone, facilitating access to various apps, social media and games, as well as branding and marketing messages that can be easily uploaded and displayed in real time. Designed to promote digital engagement and customer interaction, the intuitive screen allows users to manage content… more
Jan 06, 2017
Smart data collection, mining and analysis techniques are transforming business operations across the globe today. Results from multiple research initiatives currently being undertaken and published by leading agencies are all pointing to the growing emergence of multi-dimensional data-driven business intelligence and decision making.
According to a survey conducted by Honeywell, the insights gained from big data analytics and the Industrial Internet of Things (IIoT) to drive greater manufacturing intelligence and operations performance is considered essential by 68 percent of manufacturers… more
Jan 05, 2017
The 2016 ibtm world conference in Barcelona, Spain, was a good place to be for Orlando-based event software company, Shoflo, which walked away with the event’s coveted Technology and Innovation Watch Award for its event production software.
Presented in partnership with EventMB, and regarded as the most significant technology award for the meetings industry, the annual ibtm award recognizes innovators and talented entrepreneurs poised to revolutionize the meetings and events sector.
“It’s an absolute honor to receive this award from ibtm world and EventMB,” said… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.