IBTM Americas Will Head to Music City in 2016
July 28, 2015
Reed Travel Exhibitions’ IBTM Americas spent this year in Chicago and will head to Nashville, aptly named “Music City”, June 15-17 next year.
ibtm america 2015 featured more than 5,200 pre-scheduled appointments with mutually matched suppliers and buyers in a closed show environment that mixed business with networking and education.
Exhibitors averaged 29 appointments during the course of 2.5 days, according to ibtm officials.
“The excitement behind delivering our event in different key convention cities in the US adds variety and new experiences for all our attendees,” said Jaime McAuley, event director, ibtm america.
McAuley added, “Nashville is one of the hottest convention cities in America right now and whilst its very roots are in music (the Country Music Hall of Fame) there is also history, the arts, food – the city recently was nominated in the top 10 best BBQ cities in the US – and of course a variety of venues to benefit this industry. We will be there in one of its best months (June) and no doubt the town will be buzzing.”
The event will be held at the Gaylord Opryland Resort & Convention Center, the flagship property of Gaylord Hotels.
The Gaylord Opryland has 2,882 guest rooms onsite, 6 ballrooms, more than 100 conference and breakout rooms, approximately 600,000 square feet of meeting, convention and exhibit function space.
“There is no doubt that ibtm america will deliver not only another successful business event, but it will also deliver a real experience for all of our attendees,” McAuley said. “We fully expect many will want to either arrive early or stay on to make the most of the facilities, whether it’s to spend more time in downtown Nashville or at the Gaylord as this resort is certainly one of a kind in the USA.”
ibtm america 2016 will once again feature the all-inclusive innovative pod design, where exhibitors pay one price for a modular booth design ready on arrival for them to start the business of meetings.
Tina Gerson, director of national accounts at The Diplomat Hotel Florida, said of her experience as an exhibitor at this year’s event: "First experience of an ibtm event. I love the meeting pod concept, it takes it to another level compared to other shows. I loved the appointment system - everyone matched and I didn't need to even ask. I probably have a dozen solid leads from ibtm america and if just one books, it will have paid for my meeting pod! I would say 90% of hosted buyers who met with me had specific business for the future. I am looking forward to coming to Nashville in 2016!"
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