ibtm china’s Knowledge Programme Draws Record Attendance

October 14, 2015

ibtm china’s Knowledge Programme, which took place at the China National Convention Centre (CNCC) in Beijing last month, was the best attended to date.
 
“We are extremely pleased with the attendance at this year’s Knowledge Programme in China,” said Cici Chen, ibtm china Event Manager.

He added, “Furthermore, in-depth analysis and research has confirmed that primary reasons for increased attendance were the sessions’ relevance to participant’s needs and the reputation of the presenters delivering the sessions. These findings confirm that as an event we are delivering a programme that is truly meeting the needs of the industry in China.”
 
A new initiative this year saw the introduction of seven ibtm events knowledge themes (www.ibtmevents.com/en/ibtm-knowledge), which helped drive increased participation.

Here are the most popular sessions:

From Idea To Fact: An ASAE Case Study For Planning An International Conference

The Big Data Marketing Of High-End Thematic Travel

Views Of The Future -Ten Trends In The MICE Industry

Communication – Create Win-Win Results For MICE Procurement (The New Trends For MICE In The Internet Era), which saw standing room only available for a number of attendees.
 
“I've attended ibtm china for several years, I ensure that every year I make time for the educational programme to learn and to explore,” Y Hung said. “The panel discussions and case studies are very helpful to my work, especially those sessions delivered by international speakers that helped me broaden my horizons.”
 
Mingrui Qiao, Senior Account Manager, Caixin Media Company, added, “Each topic delivered a clear view and was very future focused. I gained a lot by attending the Knowledge Programme, will definitely attend again next year.”
 

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.