Messe Frankfurt Offers New Digital Exhibitor and Product Search

May 13, 2013

Since the beginning of 2013, Messe Frankfurt has offered its customers a completely new exhibitor and product search on its events' websites. With the new service, it is possible to search with a search term according to product groups, new products, names and location of exhibitors, or even according to special interests.            

Visitors and Exhibitors easily can search and discover what the trade fair offers that is of specific interest to them. Within the listings, exhibitors have the opportunity to create complete profiles and even place their products or advertising formats with target groups in mind.

Kai Hattendorf, head of the “Digital Business” division at Messe Frankfurt, said, “The response to the new services has exceeded all expectations: in the first few weeks the number of search enquiries has already passed the million mark. The proportion of searches in relation to the traffic as a whole is substantially more than 20 percent within the time frame of the events."

Messe Frankfurt has created its own department, which unifies the digital developments and services for their trade fairs, conventions and events under a single umbrella: dexperty. Dexperty is the new Messe Frankfurt brand under which the Group will now be offering a wide range of digital services for its customers.

With a view specifically to the growing importance of  "business matching", trade fair and conference organizers invariably back up their events with bigger and bigger digital networks and platforms. These enable exhibitors and customers to conduct a targeted exchange of views beyond the actual period of the trade fair on 365 days in the year.

Hattendorf said, "following the increasing trend towards mobilization, we are providing event-related apps for our trade fairs. These offer not only the services that  accompany the trade fair, such as exhibitor search for visitors, but also options for forging contacts and networking."

To help visitors and exhibitors make those contacts and network effectively, dexperty introduced functions in the apps for making targeted contacts during trade fairs, the “Buddy Finder” service.

Dexperty’s portfolio also includes productpilot.com, productpilot.tv, special interest services, mobile apps and optimized advertizing options on the Messe Frankfurt online platforms.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.