New Business Deals: Cadmium, Sodexo Live!, IERP and More Announce New Partnerships, Renew Contracts
February 10, 2022
As the trade show and events industry continues its steady pace along the road to recovery, event-related organizations far and wide are forming new strategic partnerships and extending existing contracts at a rapid pace—take a look!
Cadmium
Cadmium, a leading provider of event and learning technology specializing in continuing educational, professional development and content management solutions, has partnered with systems integration and event staging solutions provider IMS Technology Services to simplify the vendor selection process for event planners. The partnership unites event management technology, event production and content management to strengthen the digital product and service offerings of both organizations.
Clients of IMS Technology Services can utilize Cadmium’s suite of event technology, including online registration, a mobile app, digital posters and learning management systems, while Cadmium will partner customers who will benefit from systems integration and event staging solutions with IMS Technology Services.
Sodexo Live!
Leading venue hospitality partner Sodexo Live! has renewed a multi-year partnership with the Raleigh Convention & Performing Arts Complex, for which Sodexo Live! provides catering services to the Raleigh Convention Center, Red Hat Amphitheater, Coastal Credit Union Music Park and Duke Energy Center for the Performing Arts.
Through the extension of the current agreement, Sodexo Live! will provide significant capital contributions for enhanced guest services, including new POS/CC systems, action stations, presentation items and equipment upgrades. Under the local leadership of RCC General Manager Jamie Jenkins, the Sodexo Live! culinary team is also a vital part of the convention center’s award-winning sustainability efforts.
International Exhibitor Representation Program
Late last year, the International Exhibitor Representation Program (IERP), providers of professional staffing for exhibitors unable to travel to show sites, announced new trade show clients and signings for 2022. These major events include CES 2022; World of Concrete; TISE–The International Surface Event; NAB–National Association of Broadcasters; International Food & Drink Event and Montgomery Group Exhibitions; NAMM; and NY NOW.
In 2021, IERP’s clients included The International Roofing Exhibition; Speciality & Fine Foods Fair (UK); and International Pool, Spa, Patio & Deck Expo. Domestic clients whose companies have travel bans in place or are short staffed have also taken advantage of the program.
Stetson Convention Services
Pittsburgh-based Stetson Convention Services, a leading full-service general contractor and decorator providing nationwide services for the convention, trade show, exposition and events industries, has once again been selected by B2B event producer Connect to help produce its 2022 Connect Spring Marketplace, set for May 22-24 at the Puerto Rico Convention Center, several hotel properties and Distrito T-Mobile in Puerto Rico. The agreement continues Stetson and Connect’s seven-year partnership.
Victory Productions
In mid-January, experiential and growth marketing agency Victory Productions joined as a division of Glenmore Industries to form a new multi-channel marketing agency, epIQ Creative Group. The launch transforms Victory into a full-scale demand generation marketing agency for associations, non-profits, events and brands.
According to epIQ officials, this new partnership will allow Victory to not only service its current clients in a deeper and richer capacity but also furthers its expansion into new technology and service offerings. Case in point: Its new on-site activation for live events, Show Better Zone, a full custom-graphic, premium-fabric turnkey booth system designed to modernize and energize the trade showfloor.
CloserStill Media
U.K.-based CloserStill Media, producer of market-leading B2B events, exhibitions and conferences, has partnered with U.S.-based Influence Group, producers of intimate buyer and community-led events for retail, senior living, food service, hospitality, workplace, healthcare and education business leaders.
According to CloserStill Media officials, partnering with the Influence Group team will bring a unique set of skills and event formats to CloserStill Media while allowing it access to new market sectors in North America. Meanwhile, Influence Group will retain its existing operating structure, with Michael Owens and Michael McCarthy leading the business as managing partners working alongside CloserStill Media’s U.S. leadership.
CompuSystems
Full-service registration provider CompuSystems Inc. will supply all registration, data analytics and lead capture services for CloserStill Media’s four U.S. veterinary industry conferences in 2022: Austin Vet, Chicago Vet, Wild West Vet and New York Vet.
The registration company also recently signed renewal deals with Specialty Coffee Association (SCA) and North American Association of Food Equipment Manufacturers (NAFEM), for which it will continue providing registration, data analytics and lead retrieval services for its trade shows and events.
Have a new business deal to share? Please send all announcements to lpsavas@tsnn.com.
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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