SISO, Indian Exhibition Industry Association (IEIA) Forge Alliance to Bring Members Closer Together

November 5, 2014

IEIA, the Indian Exhibition Industry Association, and SISO, the Society of Independent Show Organizers, have agreed to share knowledge and information among their respective exhibition industry members.

"This agreement will offer our members an unprecedented opportunity to grow their respective brands outside of the USA with the knowledge and assistance of our international partners, making their expansions efficient and cost effective,” said Rick McConnell, Chairman of SISO.

He added, “At the same time, SISO will act as the eyes and ears of the U.S. market as IEIA members seek opportunities outside of their primary markets. It's a win-win for both of our Associations' members."

SISO and IEIA recognize that by working together they can assist their respective members to understand the business climate and culture of the other party's area of geographic emphasis.

Shri Rakesh Kumar, IEIA President, said, "This agreement will encourage a new synergy as both associations, recognizing the unique benefits of the global exhibition industry for enhancing world trade, cooperate in promoting the industry, maximizing networking opportunities and heightening the general public's awareness of the value of the exhibition industry."

SISO, created in 1990, has more than 160 members primarily based in the United States. IEAI founded in 2006, currently has 70 members that organize international exhibitions, operate venues and provide exhibition services.

SISO members are all independent (for profit) show organizers, whereas IEIA members may also include national and international associations of the exhibition industry, venues and suppliers.

While IEIA and SISO are industry associations with similar objectives, the membership of both consists of exhibition-related organizations that essentially operate in different geographic regions.

As a result, the two associations recognize that the benefits of membership in the two entities can be considered complementary.

With this agreement, IEIA and SISO have agreed to work together for the mutual benefit of their members and the advancement of the global trade show industry.

Association members will benefit from a greater exchange of ideas, research and data related to the exhibition industry in their respective geographic regions.

The members of each association will gain from the assistance and support that will be shared, as they grow their brands into countries outside their traditional areas.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.