ShowCycle to Launch First Standalone CRM Platform for Trade Shows

November 23, 2014

For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams.

The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase.

"Until now, there has always been a missing piece to the life cycle of trade show and conference production - software that organizes the booth and sponsorship sales and marketing work flow and can easily plug into existing floor plan management programs that do not have CRM capabilities,” said Pat Pathade, who created the product with his team and is CEO of Fantail Consulting and Technologies.

Fantail are builders of customized software solutions and integrations for the trade show industry.

ShowCycle is built on top of Salesforce, a leading cloud-based enterprise CRM system currently being used by more than 2 million people worldwide.

It addresses many of the unique elements of trade show booth and sponsorship sales, such as priority points, lead distribution, space rebooking and lead capture.

It also integrates with marketing automation platforms, including Pardot, ExactTarget, Hubspot and others.

Here are a few of ShowCycle’s features:

-          Lead Capture - When a lead is submitted on the Web site, ShowCycle automatically digests the information on the form and sends it to the appropriate person.

-           Rebook Campaign - Designed to intuitively reach your past exhibitors, generate mailing lists incorporating priority points and categories, and integrate email marketing is just one click.

-          Booth Space - Manage event booth space sales and track exhibitors assigned to those booths with ShowCycle’s comprehensive module. ShowCycle fully and tightly integrates with a2z, and Map Your Show and there is single sign in.

-          Pricebook - ShowCycle creates multiple pricebooks for multiple shows using one easy management solution.

For more unique features visit www.ShowCycle.com

“Because many trade show and conference organizers are already using Salesforce to manage their existing sales and marketing activities, ShowCycle will be familiar to them,” Pathade said.

He added, “Rather than invent a product from the ground up, we were deliberate in leveraging the popularity and usability of Salesforce to address a pain point that our customers have been telling us about for years.”

ShowCycle is set to announce that it has already partnered with several major trade show organizers. The company will be exhibiting at the Expo! Expo! trade show in booth 446.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.