4 Stand-Out Features to Look for at IMEX America 2018

July 31, 2018

Experiential innovations, learnings, industry trends and new exhibitors will be on tap at IMEX America, the annual expo for incentive travel, meetings and events set for Oct. 16-18 at the Sands Expo and Convention Center at The Venetian| The Palazzo in Las Vegas.

“With an expanded show floor, new exhibitors and numerous networking events, the opportunities to do business at IMEX America are second-to-none this year,” said Carina Bauer, CEO of the IMEX Group.

She continued, “As always, we’re committed to putting on a great show – one that ignites fresh thinking, explores new trends and encourages people to connect and do business easily. In a fast-changing world, we believe that coming together in the same place to see, hear and talk commerce – and to understand the wider forces shaping our industry – is fundamental to business success.”

Here are four expanded and experiential features to keep an eye out for at this year’s show:

  1. Memorable Masterclass

Following an enthusiastic response to their Learning Labs at IMEX in Frankfurt, C2 International, a B2B events company, will be presenting a suite of different Learning Labs at IMEX America, along with a Thursday morning, open-to-all, Masterclass on the show floor. C2’s new partnership with IMEX is expected to bring a healthy dose of creativity and excitement to the show, according to IMEX officials.

  1. More Exhibitors and Global Business Opportunities

With more than 3,300 destinations, venues and suppliers from more than 130 countries under one roof at the Sands, driving business success remains the ultimate goal of IMEX America.

The show has moved into a larger hall to accommodate new and expanded exhibitors, including Meet New York; Malta Tourism Authority; Nobu Hotels, Pacifica Hotels and Visit Dallas.

Many exhibitors are increasing the size of their booths including Detroit Metro Convention & Visitors Bureau; DMI Hotels; Croatian National Tourist Board; Mexico; Royal Caribbean International and Bermuda Tourism Authority, which have all doubled their presence. 

  1. Powerful and Personalized Education

In line with yearly tradition, the show officially kicks off on Oct. 15 with Smart Monday – a full day of complimentary, cutting-edge professional development, powered by MPI. 

Additionally, an Association Leadership Forum, created by ASAE exclusively for association leaders and an Executive Meeting Forum dedicated to senior corporate executives with a focus on SMM program management, procurement leadership or meetings management will also be available on Smart Monday. 

Keeping in line with its mission to “educate, innovate and help all its clients to make powerful connections with the right people” IMEX will present easy-access professional development each day of the event, according to show officials.

The Inspiration Hub, situated on the showfloor, will be the central point of focus for hundreds of sessions on trending industry topics including security, sustainability, creativity, innovation, technology, experiential events and legacy – IMEX’s Talking Point for 2018. 

  1. Recognizing Personal Impact and Legacy

Various aspects of legacy will be covered throughout the program, including political, personal, environmental, CSR and social impact/knowledge legacy – all designed to help planners produce more engaging, topical events with longer-lasting positive outcomes. 

Following positive feedback, a “Legacy Wall” launched at IMEX in Frankfurt will also premiere at IMEX America, showcasing heart-warming and inspiring stories and case studies from exhibitors, partners and IMEX staff. 

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.