Dec 29, 2021
Following the surge in online events that has swept the industry since the pandemic started, the Professional Convention Management Association (PCMA) and networking platform AC Forum have unveiled Digital Events Outlook: Insights, Behaviours, Best Practices. Funded by the PCMA Foundation, the report aims to demystify key myths about digital events and provide event organizers with a checklist for planning them in the future.
The release of the research findings coincides with a two-year strategic partnership between PCMA and AC Forum that is intended to strengthen both organizations through… more
Dec 17, 2021
As part of its evolving lineup of innovative technology solutions, Maritz Global Events gave attendees at the recent IAEE Expo! Expo! show in Philadelphia a sneak peek of its new First Person Experiences initiative. The new technology is designed to increase return on investment for event organizers through a digital replica of a trade show, product launch or other event experience.
First Person Experiences extends the value of a live event, increases audience reach and creates incremental revenue, according to Aaron Dorsey, vice president of product management for Maritz Global Events.
“… more
Dec 10, 2021
Event experience leader Bizzabo recently acquired two new companies, Klik and TeeVid, and debuted the Ultimate Video Production Suite to further invest in innovative, experiential technology for virtual, hybrid and in-person events.
Klik is a pioneer of smart wearables technology to power onsite experiences at live events. Its technology helps event professionals elevate and measure attendee engagement, participation, and networking.
Bizzabo believes event organizers have established appetites for the rich behavioral and intent data that virtual events have captured for the past 18… more
Dec 03, 2021
New tech solutions for events of all types continue to rapidly take shape in the industry, from platform upgrades and additions to mobile apps and measurement tools. Check out some of the latest new developments.
Bizzabo
Bizzabo recently launched its Event Experience category and Event Experience Operating System (OS) to help companies “future-proof” events for a hybrid world.
The Experience OS, built from the ground up to lead the new category of Event experience was designed to give event organizers the tools they need to deliver personalized experiences, create magical moments that… more
Nov 26, 2021
Members of the Global Association of the Exhibition Industry (UFI) released a white paper underscoring the importance of event organizers posing key questions to suppliers and vendors when processing their customers’ data.
The creation of the white paper became crucial since the pandemic has significantly accelerated the adoption of digital solutions by event organizers over the last 18 months, according to Douglas Emslie, group CEO of Tarsus Group.
“As a result, there has been a substantial increase in the data ‘we’ are collecting on our customers and their behaviors, as well as an… more
Nov 19, 2021
Tech Giants: Banzai’s Joe Davy on Event Marketers as Heroes, the Future of Events and How to Prepare
Raised in a small university town in North Carolina, where both of his parents were English professors, Joe Davy was self-taught when it came to tech smarts, which have been top of mind for him since childhood.
“I learned to program on our 386 PC desktop at home using a manual for a Tandy 2000 computer that I found in a box of free books at my parents’ office,” he said.
Davy’s early interest in technology and programming eventually turned into an interest in business and entrepreneurship.
“I was lucky to meet a few life-changing mentors and friends who shaped me into who I am today,” he… more
Nov 12, 2021
The Professional Convention Management Association (PCMA) has partnered with software company JUNO to offer an enhanced platform for its audiences to experience content and connect with each other year-round.
“This platform enables PCMA to extend our digital strategy beyond events and connect our global community to continue conversation and learning,” said Sherrif Karamat, PCMA’s president and CEO, during the announcement on Nov. 10 at IMEX America in Las Vegas. “We are excited to partner with JUNO to offer an enhanced experience for our audiences to connect and engage with one another.”… more
Nov 04, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.
The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased… more
Oct 29, 2021
Creating community around events has become an increasingly important way to build awareness, boost engagement, drive attendance and deliver on ROI goals. 365 Media, a leading expert in virtual and hybrid events and online community consulting, recently debuted a completely free resource that helps industry professionals create, build and grow online communities year-round while continually advancing their careers: the Community Leaders Institute (CLI).
The platform was designed to unite a global network of community leaders, founders, managers and launchers in various industries (including… more
Oct 29, 2021
Leave it to the IMEX Group to always make you feel like you’re part of their great big family. Event professionals unable to attend IMEX America in person this year are in luck. The group announced plans to debut IMEX BuzzHub Live, offering a unique virtual window into the world of the show, which takes place Nov. 9-11 at Mandalay Bay Resort and Casino in Las Vegas.
“'There’s always a seat at our table’—this is our mantra, and we’ve worked to ensure IMEX America remains inclusive and available to all,” said Carina Bauer, CEO of the IMEX Group. “As part of this, we’re launching our first-… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.