Tech News

Oct 13, 2013
Where is the best place to network with trade show industry veterans and newbies alike? Where can you find out what’s trending in the expo world? Where can you debate the hottest topics in our industry? For the past two years, every Wednesday at 12:00 PM ET show organizers, exhibitors, suppliers and media all gather together for an hour on Twitter to talk trade shows in 140 characters or fewer. In the spring of 2011 Dana Freker Doody, Stephanie Selesnick and I began talking about starting a weekly, moderated Twitter chat focused specifically on trade shows. After receiving… more
Oct 13, 2013
With Google serving more and more secure searches and not displaying the keywords that bring traffic to their websites, it is becoming difficult for webmasters to determine which keywords and phrases are delivering maximum results. While there are a number of options available for figuring this out in a roundabout way, e.g. by building powerful custom reports, one section that many webmasters may be neglecting to explore is the Search Engine Optimization (SEO) reports section in Google Analytics. These reports provide information about Google Web Search queries returning URL results from your… more
Oct 06, 2013
Bizzabo has set the bar a bit higher with their easy to set up, cost-effective event app with a focus on social sharing and networking. The basic app, which is free to event organizers and their attendees, has all the features organizers are looking for such as schedule, speaker bios, event information and maps. But its social engagement features and networking function are what keeps the attendees engaged. The app is integrated with LinkedIn, so attendees need only connect to their LinkedIn account to create their networking profile. Bizzabo then makes recommendations on people to meet… more
Oct 06, 2013
Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on: Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential. 84% of global respondents across 58 countries to the Nielsen Trust In… more
Oct 06, 2013
Bizzabo has set the bar a bit higher with their easy to set up, cost-effective event app with a focus on social sharing and networking. The basic app, which is free to event organizers and their attendees, has all the features organizers are looking for such as schedule, speaker bios, event information and maps. But its social engagement features and networking function are what keeps the attendees engaged. The app is integrated with LinkedIn, so attendees need only connect to their LinkedIn account to create their networking profile. Bizzabo then makes recommendations on people to meet… more
Oct 06, 2013
Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on: Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential. 84% of global respondents across 58 countries to the Nielsen Trust In… more
Sep 29, 2013
Adding event tracking Javascript code to outbound links is a nifty way of tracking outbound links to third party websites from your website.  STEP 1 Ensure that your website is using the latest asynchronous Google Analytics tracking code. STEP 2 Copy and paste the Javascript code below into the head section of your website HTML. The code may look a bit daunting but its function is fairly simple. It delays the new page load by a fraction of a second so that the click to the outbound link can be recorded. This delay will be imperceptible to your website visitors. <script type=… more
Sep 29, 2013
Adding event tracking Javascript code to outbound links is a nifty way of tracking outbound links to third party websites from your website.  STEP 1 Ensure that your website is using the latest asynchronous Google Analytics tracking code. STEP 2 Copy and paste the Javascript code below into the head section of your website HTML. The code may look a bit daunting but its function is fairly simple. It delays the new page load by a fraction of a second so that the click to the outbound link can be recorded. This delay will be imperceptible to your website visitors. <script type=… more
Sep 22, 2013
Are you still on the fence about enabling your exhibitors to add rich content such as product listings, press releases, specials and videos to their listings on your event website? Here are five compelling reasons which may just persuade you to change your mind. Save Paper By providing an online forum for exhibitors to showcase their products and services, many show organizers are significantly reducing, and in some cases completely eliminating, dependency on thick printed directories. By going digital, you will not only be saving costs and precious natural resources, but are bound to… more
Sep 22, 2013
AV Concepts, a holographic and immersive technology provider, partnered with Jordan Brand, a division of NIKE, Inc. to power the Aug. 3 launch of the Jordan Super.Fly 2 sneakers at the Santa Monica Place Central Courtyard.  The shoe was unveiled to thousands of fans as an 8-by-12-foot holographic illusion while spokesperson and professional basketball player Blake Griffin discussed the footwear’s design, inspired by his high-flying style. AV Concepts also was the company behind brining rapper Tupac Shakur back to life on the Coachella music festival stage. It was an illusion… more
Partner Voices
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