ABC Kids Expo Forms Strategic Alliance with Two Baby, Maternity Products-related Shows
December 17, 2012
All Baby & Child, owner of the ABC Kids Expo held earlier this year in Louisville, Ky., decided to team up with two other baby and maternity product-related trade shows – the China-based Children’s Baby Maternity Expo and the U.K.-based the Harrogate Nursery Fair/Baby Products Association.
The strategic alliance includes mutual cooperation and reciprocal pavilions in each other’s shows.
The annual ABC Kids Expo is the largest North American baby, maternity and juvenile products exhibition, UBM Asia’s CBME is the largest Chinese exhibition in this sector and the Harrogate Nursery Show is the only show of its kind in the U.K.
“Based on exhibitor attendance and inquiries at the international session held during the ABC show in October, many of our exhibitors have expressed an interest in establishing relationships overseas,” said Larry Schur, president of the ABC Kids Expo.
He added, “We look forward to facilitating their experience and generating export opportunities for them by having a USA/ABC Pavilion in both China and the U.K. next year. We are also excited by the potential to increase both exhibitor and attendee U.K. and Chinese participation at the ABC Kids Expo going forward.”
Due to the challenges of exhibiting internationally, all show management agreed that providing a turnkey exhibit for new-to-market companies was essential.
“As rules and regulations vary from country to country, inducting country pavilions enable small- and medium-sized companies to have a far larger presence than exhibiting alone,” said Margaret Ma, managing director of UBM China. We are excited to work with ABC Kids Expo and Harrogate Nursery Show to facilitate introducing more products and exhibitors to Asia and in particular China.”
Luke Burns, chairman of the Baby Products Association, said BPA members had expressed great interest in both the U.S. and China markets, adding, “This alliance helps our members to be more successful.”
Robert Anslow, managing director of Harrogate Nursery Fair, said, “We look forward to the opportunity to warmly welcome ABC and CBME exhibitors and help them to market their products in our country.”
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