MAD Event Management and Messe Düsseldorf North America Team Up to Launch New Business Events In Detroit

June 16, 2021

The city of Detroit is about to become the launchpad for a host of new B2B and B2C events. The June 7 announcement follows the formation of a new partnership between New York-based MAD Event Management and Messe Düsseldorf North America, which plans to launch and incubate new conferences and shows in the Motor City with the support and under the guidance of the Detroit Metro Convention & Visitors Bureau leadership.

The partnership plans to start with several yet-to-be-announced conferences and a large-scale consumer show, with MAD handling all the sales and marketing and MDNA in charge of show operations, according to MAD Event Management Founder and President Martha Donato. He said that the launchpad is the result of a multi-year development plan between her company and DMCVB President and CEO Claude Molinari.

“[Molinari’s] vision of Detroit as a city well-positioned to capitalize on the future of live events in North America is unwavering,” Donato said. “Detroit is keen to focus its resources to launch business-to-business and business-to-consumer events.”

MAD Events

She added, “Messe Düsseldorf North America is an organizer with a global view of the events industry and was the perfect partner with whom to execute the ambitious plan.”

Donato said that selecting Detroit as a home base was an easy decision, as the destination features all the ingredients necessary for a perfect incubator to develop nascent shows and conferences.

“The convention center is modern and conveniently located downtown, there’s easy access to hotels, an easy in/out airport with direct service to most hubs and most importantly, the team there is friendly, flexible and willing to work with us on launch events,” Donato explained. “We were already working on a show launch prior to the COVID shut down, so this timing is a function of the reopening and our optimism about getting back to business!”

According to Tom Mitchell, president of Messe Düsseldorf North America, it was Donato and Molinari’s vision and passion for creating new events in Detroit that inspired the international show organizer to partner and use its extensive operating resources to support their entrepreneurial goals.

“We all believe that sustainable commerce in trade shows, conferences and consumer events in Detroit will contribute to the city’s long-running Renaissance story and we are excited to be part of it,” Mitchell said. “Once we get a better handle on protocols in a post-COVID world, we will announce our dates and initial conference and show schedule.”

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.