Personify Acquires GTR to Expand Event Management Software Offering

September 21, 2022

Leading technology solutions provider Personify has purchased GTR Event Technology, a long-established industry player, to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings and other gatherings.

GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking, all of which are now available through Personify’s Community Experience Platform.

“The addition further enables our mission of helping our clients to manage and grow their communities,” said Scott Collison, president and CEO of Personify. “Our clients often want us to serve all their technology needs, including event, association and community engagement technology. GTR’s products now allow Personify to be a single source.”

Being part of Personify’s Community Experience Platform further diversifies GTR’s audience, according to company CEO Travis Tucker, who will join Personify’s team as the head of events business strategy.

“Our market has immediately expanded,” Tucker said. “We look forward to providing a broader variety of associations, chambers and trade show and event organizers with an exceptional event experience.”

With the addition of GTR’s tools, attendees will enjoy a seamless experience of Personify’s event website and online registration, event check-in and badge printing, and a mobile conference app. Event organizers, exhibitors and sponsors can generate more revenue and productivity from trade show floor planning, lead retrieval, matchmaking, exhibitor and sponsor marketing, attendance tracking and data reporting and analytics.

Personify partners with event professionals, associations, charities and other purpose-driven organizations to help them manage and grow their communities. The company’s A2Z Events product provides solutions to create operational efficiencies and features such as event management and engagement tools.

Since 1995, GTR has been providing the conference and trade show industry with technology designed to improve and simplify every event. With their all-in-one event management platform, end-to-end support, global reach and eye on innovation, GTR has powered over 12,000 events around the world.

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