Record-Breaking Attendance at Destinations International’s First Virtual Annual Convention
July 21, 2020
Event and tourism industry professionals aren’t about to sit out this pandemic, as evidenced by the number of meetings, webinars and conventions taking place virtually these past few months. Among these key industry events is Destinations International’s Annual Convention, which was held virtually for the first time July 14-15.
With a record attendance of 3,024 attendees from 14 countries, the global destinations industry gathering featured a packed agenda offering more than 20 educational sessions designed to inform and inspire. Keynote presentations were made by Author Mitch Albom, U.S. Navy F-14 Tomcat Fighter Pilot Carey Lohrenz and the Global All-Stars Innovators Showcase, during which a panel of five tourism industry executives reimagined the future of travel post-COVID-19.
Attendees also had a chance to choose from a wide array of virtual programming, including Industry and Executive Roundtables; “Shirtsleeve” sessions for industry members to talk through challenges and ideas; the Marketplace of Ideas trade show complete with virtual exhibits, company resource downloads and 1:1 chats; and 15-minute Evolve and Elevate Microsessions covering a range of relevant, top-of-mind topics.
The event also provided a range of interactive activities to promote attendee engagement and enthusiasm, including gamification and networking opportunities, health and wellness activities such as yoga and meditation, social media engagement, Zoom happy hours, cocktail-making classes and a live performance by the Destinations International House Band.
On July 14, the convention also addressed the timely issue of systemic racism by premiering the video, “5 Questions About Race,” featuring seven Black destination organization executives who partnered on the video following the death of George Floyd and the overwhelming nationwide response. The video shares the executives’ experiences about race and racism, encourages an open dialogue and calls upon the tourism industry to do its part to eradicate racism and promote equity. Watch the video here.
“A lot of conversations centered around race may be uncomfortable by many, but in order to grow, we must break out of our comfort zones and have an open dialogue with one another,” said Don Welsh, president and CEO of Destinations International, in a statement.
He continued, “We are excited to debut this impactful video on race with our convention attendees and we are thankful for the travel and tourism leaders who opened up to shed a light on their experiences. Hopefully, we can all learn and start to make real change and put words into actions.”
As it would have done during its face-to-face Annual Conventions, DI recognized and celebrated the educational and professional achievements of its members. These included 36 industry leaders receiving their Certified Destination Management Executive (CDME) designation; 15 destination organizations receiving their Destination Marketing Accreditation Program (DMAP) accreditation; the young professionals of the 2020 30 Under 30 Class; the 2020 Hall of Fame inductees; and the 2020 Destination Organization Leadership Award recipient, Joe D’Alessandro, president and CEO of San Francisco Travel Association.
In addition, the association announced its new 2020-2021 board members, which included Butch Spyridon, president and CEO of the Nashville Convention and Visitors Corporation, assuming the role of chair of Destinations International; and Civitas President and CEO John Lambeth, the new chair of the Destinations International Foundation.
“Although nothing will ever replace face-to-face meetings, we were excited to host our first-ever virtual annual convention,” Welsh said. “We have heard feedback from our attendees that although they missed seeing colleagues in person this year, they were happy to have the opportunity for some professional development and networking – at a time when our industry needs it the most.”
Destination International’s 2021 Annual Convention is set to take place July 26-29 at the Hyatt Regency in Chicago.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment