TCEB Unveils New Strategic Development Plans
The Thailand Convention and Exhibition Bureau (TCEB) has announced its strategic plan to further develop the international and mega events sector.
The three-pronged strategic plan includes: the Win Strategy, Promote Strategy and Develop Strategy.
Under the Win Strategy, TCEB will provide support to international festivals and mega events, and also encourage MICE-friendly cities to organise regular large-scale events.
While the Promote Strategy involves organizing international roadshows in key overseas markets, TCEB will facilitate collaboration between the public and private sectors as part of its Develop Strategy.
Also under the new strategic plans, TCEB will organize a “Thailand’s Strategic Direction for Festivals and Events” workshop to provide a brainstorming platform for tourism and MICE organisations to share development ideas.
Nopparat Maythaveekulchai, president of TCEB, said, “The clear strategic direction helps reaffirm our role as a solutions provider to for all touch points of the festivals and events franchise, from bidding facilitation and linkage to international networks, to partnership establishment and international marketing activities, audit research, and re-bidding.”