WWDMAGIC Forms Strategic Alliance with FashionGo Online Marketplace
In an effort to better serve the fashion industry, WWDMAGIC, a subsidiary of UBM Fashion Group and the largest showcase of women’s apparel and accessories, has formed a strategic partnership with online B2B fashion marketplace, NHN Global Inc., doing business as FashionGo.
Known as one of the fastest growing global e-commerce platforms, FashionGo connects wholesale vendors and retail buyers from the around the world, offering buyers 24/7 access to its vast collection of wholesale fashion where they can shop the latest trends at the best prices.
This pairing of two leaders in their respective industries, along with their massive shared base of buyers and vendors, is expected to bring about the best of both worlds, pairing the sought-after face-to-face engagement and relationship-building of the trade show experience with the speed and ease of doing business online, according to Kelly Helfman, vice president of WWDMAGIC.
“The fashion business is changing and we believe that together, WWDMAGIC and FashionGo as a whole is greater than the sum of its parts,” Helfman, explained.
She continued, “Both WWDMAGIC and FashionGo are powerhouses in their own right; together we’ll be able to fully support the needs of our industry by playing off each other’s strengths. This partnership will give brands and buyers an enhanced experience that merges both Digital and B2B events.”
To kick off the partnership, on June 25 FashionGo introduced “Kelly’s MAGIC Monday” on its website, where Helfman highlights trends, offers industry insights and profiles the people behind beloved brands and stores.
In addition to offering expertise to FashionGo’s active base of buyers, buyers have immediate access to products highlighted – prioritizing the “see now, buy now” mentality.
The addition of Kelly’s MAGIC Monday to the FashionGo site offers the online buying industry a human touch that is the hallmark of the traditional trade show experience, according to WWDMAGIC officials.
At WWDMAGIC, set for Aug. 13-15 at the Las Vegas Convention Center, FashionGowill host an onsite cocktail networking event for brands and buyers on the showfloor, offer water stations throughout the trade show with refillable water bottles and hold a seminar for attending buyers hosted by CEO Daniel Lee.
“The partnership between WWDMAGIC and FashionGo allows each respective company to address the needs of their offline and online audiences,” Lee said.
He continued, “A large part of the fashion business has shifted online but brands and buyers are increasingly feeling the need for an experience offline. This partnership will bring an omnichannel experience that has not yet been done in the fashion industry.”