WWDMAGIC Forms Strategic Alliance with FashionGo Online Marketplace

July 6, 2018

In an effort to better serve the fashion industry, WWDMAGIC, a subsidiary of UBM Fashion Group and the largest showcase of women’s apparel and accessories, has formed a strategic partnership with online B2B fashion marketplace, NHN Global Inc., doing business as FashionGo

Known as one of the fastest growing global e-commerce platforms, FashionGo connects wholesale vendors and retail buyers from the around the world, offering buyers 24/7 access to its vast collection of wholesale fashion where they can shop the latest trends at the best prices. 

This pairing of two leaders in their respective industries, along with their massive shared base of buyers and vendors, is expected to bring about the best of both worlds, pairing the sought-after face-to-face engagement and relationship-building of the trade show experience with the speed and ease of doing business online, according to Kelly Helfman, vice president of WWDMAGIC.

“The fashion business is changing and we believe that together, WWDMAGIC and FashionGo as a whole is greater than the sum of its parts,” Helfman, explained.

She continued, “Both WWDMAGIC and FashionGo are powerhouses in their own right; together we’ll be able to fully support the needs of our industry by playing off each other’s strengths. This partnership will give brands and buyers an enhanced experience that merges both Digital and B2B events.”

To kick off the partnership, on June 25 FashionGo introduced “Kelly’s MAGIC Monday” on its website, where Helfman highlights trends, offers industry insights and profiles the people behind beloved brands and stores.

In addition to offering expertise to FashionGo’s active base of buyers, buyers have immediate access to products highlighted – prioritizing the “see now, buy now” mentality. 

The addition of Kelly’s MAGIC Monday to the FashionGo site offers the online buying industry a human touch that is the hallmark of the traditional trade show experience, according to WWDMAGIC officials.

At WWDMAGIC, set for Aug. 13-15 at the Las Vegas Convention Center, FashionGowill host an onsite cocktail networking event for brands and buyers on the showfloor, offer water stations throughout the trade show with refillable water bottles and hold a seminar for attending buyers hosted by CEO Daniel Lee. 

“The partnership between WWDMAGIC and FashionGo allows each respective company to address the needs of their offline and online audiences,” Lee said. 

He continued, “A large part of the fashion business has shifted online but brands and buyers are increasingly feeling the need for an experience offline. This partnership will bring an omnichannel experience that has not yet been done in the fashion industry.” 

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact