Every year, numerous trade shows take place around the world, allowing businesses to get in front of and try to appeal to an audience. When someone attends an event like this, though, what is going to make them stop at a certain booth? What kind of display will catch their eye? What will they get if they come over to learn more about a product/service?
For many in the events industry, the holidays are a time of open-hearted generosity and giving back.
It’s a big month for Portland, Oregon: Last week, its Oregon Convention Center officially completed a momentous $40 million renovation. It marked the first large-scale renovation to take place at the facility since it was built three decades ago, and also took place during OCC’s busiest year to date — a feat in itself.
Attending IAEE’s Expo! Expo! In Las Vegas from Dec. 3-5? As you’re planning your schedule, be sure to slot in time to stop by the AV Experience by SmartSource. Together with AVIXA and IAEE, SmartSource will deliver audiovisual-focused education on the showfloor, ranging from practical advice for exhibition planners tasked with changing the attendee experience, to checking out next-gen and experiential AV technology.
Event organizers wanting to learn and leverage exhibition sponsorship practices can advantage of the B2B Exhibition Sponsorship Playbook series produced by
Earlier this month, MGM Resorts International launched a standards-driven social impact program called “Focused on What Matters: People, Community and Planet” that outlines the company’s vision for a sustainable future through environmental and corporate social responsibility initiatives.
I get asked these questions on a regular basis: How can you prove that there is value in all the money spent during a trade show? How does that stack up to e-mail, content and pay-per-click marketing? Is it even worth it to go to the show? Many just assume that the answer is no.
Every journey at Expo! Expo! is uniquely different, but what brings it all together is the continued drive to learn from one another and our passion to keep our shows flourishing. Expo! Expo! IAEE’s Annual Meeting & Exhibition provides attendees with a diverse marketplace to view and assess the tools needed to plan and manage successful trade shows and events for years to come. Here, IAEE spoke with Amy Durkin, CEM, CMP who shared the importance of connections made at Expo! Expo!.
The International Association of Exhibitions and Eventshas added a new course to its CEM Learning Program titled Neuroscience of Exhibitions and Events.
It will be offered May 13 during CEM Week in Baltimore, Md., next year and again Aug. 25 during CEM Week in Austin, Texas.
Rich in history, tradition and culture, Scotland is an easy-to-reach, yet often new destination for meeting attendees. The number of direct flights from the U.S. east coast has grown significantly over the past several years, and many major European cities offer connections to Scotland’s five international airports.
