Experts & Opinions
Aug 30, 2023
This year, there’s been a significant increase in the trade show activity. Show managers and exhibitors are busier than ever. However, the concerns of 2019 are still here this year, plus two more: security and sanitation.
During the event planning process, be sure to take a holistic approach. Here are some questions or insights to ponder.
Overall Concerns for Show Managers
According to the UFI & Explori Global Visitor Insights report, managers need to address the following visitor pain points:
Seating: Does the convention center have enough seating for attendees to rest or network… more
Comments (0)
Aug 23, 2023
More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates.
What is programmatic advertising? The use of automated technology for media buying, as opposed to traditional — often manual — methods of digital advertising.
Programmatic online advertising offers trade shows massive reach across millions of websites, videos and apps. Understanding all the solutions under the programmatic online umbrella, best practices in execution and the changing privacy… more
Comments (0)
Aug 16, 2023
With the post-COVID comeback of in-person trade shows, exhibitors need something to break through the noise and stand out from the competition. Stand in your booth at the next show and watch the sea of attendees flowing past you, looking for a reason to stop and listen to what you have to offer. A booth decked out with the right promotional signage and giveaways can be the bait that helps you reel them in. And with the right strategy, you make an indelible impression during the show and long after it shuts down.
See What’s Out There
Today’s product choices are more creative and compelling… more
Comments (0)
Aug 09, 2023
Companies are ready to invest significant budgets to participate in exhibitions, as events can comprise a large concentration of a target audience. But how to make these investments as effective as possible?
The main task of a booth or a brand zone is to interact with a target audience, depending on the purpose of participation in an exhibition, to find partners, clients or potential employees. The marketing role of a booth is to be bright and original to attract as many visitors as possible. To solve this task effectively, the booth should be visually attractive, functional and interactive… more
Comments (0)
Aug 02, 2023
Inflation impacts all industries, and the event industry is no exception. An economic downturn means higher venue prices, even as the end of the COVID-19 state of emergency causes a greater demand for face-to-face events. And event professionals and teams are caught in the crossfire, forced to find ways to cut costs while still delivering ROI for event attendees. These pressures, in turn, can lead to burnout and turnover.
Fortunately, there is a solution for thriving in the face of adversity: resilience, a kind of professional flexibility. It is the ability to snap back from difficulties.… more
Comments (0)
Jul 26, 2023
Making events easily accessible and inclusive for neurodiverse participants — like those with autism, ADHD, dyslexia and others — should be an essential consideration when planning any event, large or small. Let’s dive into how events could be tweaked to cater to everyone, no matter how your participants interact with the world around them.
Understanding Neurodiversity
Before planning any changes for your upcoming event, it’s important to understand what neurodiversity means and then consider the various types of neurodiverse individuals who may attend your event.
Neurodiversity is a… more
Comments (0)
Jul 19, 2023
I can’t believe it's been more than 20 years since I stumbled into this industry. I had no idea what I was getting into. I remember feeling like I'd joined the circus – moving from city to city, building events and tearing them down and creating amazing, unique experiences for the guests. I've traveled all over the U.S., and every time I tell people what I do for a living, they assume I've seen so much of this country. But the truth is, my pictures are inside venues, my memories are on the show floor, and my traveling companions are mostly my industry peers.
One of my most vivid memories… more
Comments (0)
Jul 12, 2023
Personalization is the key to capturing consumer loyalty and creating strong customer ties. When you truly understand your audience’s unique preferences, you can create memorable experiences that keep them coming back for more.
This level of personalization can best be achieved with data-driven strategies that you tailor to the individual needs of your audience. While there are various approaches to mastering personalization, field marketing has become one of the most powerful tactics to affect it. When properly implemented, it can engage customers, build trust and ultimately boost your… more
Comments (0)
Jul 05, 2023
If you are an exhibitor in the food and beverage industry, you’ve probably noticed a shift in food and beverage marketing trends toward personalization over the past few years. This trend began with small businesses but has since been adopted by major corporations. Personalization enhances connection by providing each trade show guest with a unique experience.
There are many ways to personalize a food or beverage product. One of the ways you could implement personalization is to print names or photos onto individual packaging or even the product itself.
Implementing an effective food and… more
Comments (0)
Jun 28, 2023
As the world becomes increasingly aware of the power of language and its potential to perpetuate biases and stereotypes, we must examine the words we use daily. This is especially important in the events industry, where we have an obligation to create inclusive and welcoming environments for all attendees, exhibitors, partners and more.
In part two of our series, we’ll explore additional words and phrases that are common in the events industry but have negative historical connotations or promote exclusivity. From the insensitive use of “manhours” to the problematic term “grandfathered-in,”… more
Comments (0)
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.