Tech News

Apr 19, 2015
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval. “What stands out… more
Apr 19, 2015
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval. “What stands out… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life. When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand. Here are three nifty ways to drive engagement for your social media messages: 1.Embed into your event website, blog and e-newsletters Embedding… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life. When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand. Here are three nifty ways to drive engagement for your social media messages: 1.Embed into your event website, blog and e-newsletters Embedding… more
Apr 10, 2015
Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument. Today, those same Google searches provide pages and pages of content  referring to two much-talked about apps that let users stream live video from their mobile phone. Meerkat was the first to flood news feeds when attendees at SXSW started using it. John Shinal writing for USA Today said, “the most popular uses of the app was using Meerkat to stream others using Meerkat.… more
Apr 10, 2015
Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument. Today, those same Google searches provide pages and pages of content  referring to two much-talked about apps that let users stream live video from their mobile phone. Meerkat was the first to flood news feeds when attendees at SXSW started using it. John Shinal writing for USA Today said, “the most popular uses of the app was using Meerkat to stream others using Meerkat.… more
Mar 29, 2015
SourceDirect at ASD (SourceDirect) has unveiled its brand new, fully-functional website, sourcedirectshow.com. The website serves the SourceDirect community as a virtual resource for importers, distributors, wholesalers, sourcing and product development professionals who have, or are interested in, doing business directly with manufacturers around the world. The new site provides extensive content and 24/7 access to both buyers and suppliers about the SourceDirect show. Launched in 2013, SourceDirect is a part of ASD MARKETWeek, the largest general merchandise, wholesale trade show… more
Mar 29, 2015
1.       Customer experience Customer experience rather than brand loyalty is taking center stage globally. More resources are being channeled than ever before into online, social media and face-to-face customer service. According to Gartner, by 2017, 50 percent of consumer product investments will be redirected to customer experience innovations. Consumers will bring similar customer service expectations to the events they attend. 2.       Interactive marketing These days, customers expect to be active participants in the success… more
Mar 29, 2015
1.       Customer experience Customer experience rather than brand loyalty is taking center stage globally. More resources are being channeled than ever before into online, social media and face-to-face customer service. According to Gartner, by 2017, 50 percent of consumer product investments will be redirected to customer experience innovations. Consumers will bring similar customer service expectations to the events they attend. 2.       Interactive marketing These days, customers expect to be active participants in the success… more
Mar 29, 2015
SourceDirect at ASD (SourceDirect) has unveiled its brand new, fully-functional website, sourcedirectshow.com. The website serves the SourceDirect community as a virtual resource for importers, distributors, wholesalers, sourcing and product development professionals who have, or are interested in, doing business directly with manufacturers around the world. The new site provides extensive content and 24/7 access to both buyers and suppliers about the SourceDirect show. Launched in 2013, SourceDirect is a part of ASD MARKETWeek, the largest general merchandise, wholesale trade show… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.