AV Concepts Captivates Nike Audience with Holographic Illusion
September 22, 2013
AV Concepts, a holographic and immersive technology provider, partnered with Jordan Brand, a division of NIKE, Inc. to power the Aug. 3 launch of the Jordan Super.Fly 2 sneakers at the Santa Monica Place Central Courtyard.
The shoe was unveiled to thousands of fans as an 8-by-12-foot holographic illusion while spokesperson and professional basketball player Blake Griffin discussed the footwear’s design, inspired by his high-flying style.
AV Concepts also was the company behind brining rapper Tupac Shakur back to life on the Coachella music festival stage. It was an illusion that had the media and Internet buzzing for weeks.
Daniel Roth, creative account manager at AV Concepts, said that Nike was looking to set their shoe launch apart from others. They wanted a high-tech promotion for their high tech shoe.
The giant holographic shoe allowed the brand to display and deconstruct its Flight Plate technology to fans. The type of technology the consumer cannot see just by looking at the shoe.
“We’re so pleased at how these visual effects helped relay what’s new and unique about the product in such a powerful way,” said Jeron Smith, marketing manager for Jordan Brand West.
He added, “It was incredible, the moment the holographic shoe exploded onto the stage, nearly everyone in the audience pulled out their camera phones.”
Roth agrees that there is a wow factor when using holographic illusions, but that there is also ROI associated with it.
“It continues the conversation. It spurs a word of mouth and that increases knowledge retention because they are describing it over and over to friends and co-workers,” Roth said.
The launch event took place outside, but the holographic illusion did not occur until the evening portion of the event. “Controlling ambient light is very important. We created a special blackout curtain to block the ambient light,” Roth said. “We worked with the mall and Jordan brand to make the event as dark as possible.”
If you are thinking about using this type of technology at your next event, Roth outlined several things to consider. “Outside events during the day are no good. Then there are other environmental factors to consider,” he said. “The weather that time of year, wind conditions, which direction is the stage facing, load in times, stage space and rigging ability.”
Roth encourages you to plan early, because it will affect the staging and event design. “We want to be as involved as possible. We’ve built content for dozens of holograms, know what works and what doesn’t,” he added.
If you are looking to surprise your audience, or looking for another way to display your information with a 3D feel, a holographic illusion is something to consider.
If done right, it will certainly be something your audience will share via social media during the event and then keep the buzz going after sharing the experience with their friends and colleagues.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment