News

Jul 06, 2021
Executing an event perfectly every single time doesn’t happen by accident. It happens by design. A design that is supported by a rock-solid strategy and technology to activate this strategy. Customer support that comes with your event platform is crucial for success. Here are four reasons to invest in a hybrid event platform that provides dedicated customer support. 1. Simplifies Platform Adoption A dedicated customer support team will define how your most recent purchase will be adopted and implemented within the organization. 21.1% of tech professionals attributed the lack of tech… more
Jul 05, 2021
Las Vegas has been busy setting the stage for the next generation of meetings and conventions with a slew of new state-of-the-art venues. Now home to 14 million square feet of meeting, conference and exhibition space, the iconic desert destination offers planners more exciting options than ever, with more than 2 million square feet of new space and three resorts launched in the past 18 months alone. “That additional space will allow Las Vegas to host more meetings and it will allow our current clients to grow their business,” said John Schreiber, vice president of business sales for the Las… more
Jul 05, 2021
A walk down memory lane might do some good when pondering the road ahead for trade shows. Channing Muller, a public relations specialist in the events industry, thinks back to her days playing SimCity when it first emerged in the 1990s. She wasn’t alone. The game in which players created their own environment, filled with different zones, and then explored it for hours at a time, captivated millions on the internet. “Now people can do that for business,” said Muller. Intrado Digital Media President Ben Chodor, meanwhile, turns to the times he’d watch the big screen at the 92nd Street YMCA… more
Jul 02, 2021
The deluge of hiring and promoting continues in the trade show industry, with a plethora of event-related organizations appointing new leaders and boosting existing team members up the organizational ladder. Check them out:  Visit Phoenix Following an extensive nationwide search, the executive committee of Visit Phoenix has appointed Ron Price as president and CEO. He brings 25 years of experience in the tourism industry to his leadership role, most recently serving as president and CEO of the Arlington Texas Convention and Visitors Bureau, and prior to that, as the assistant executive… more
Jul 02, 2021
Staff of Ungerboeck and EventBooking recently broke bread together in St. Louis. Think of it as a “getting to know you” event with the specific purpose of smoothly combining the forces of two of the event industry’s leading software companies. The merger, announced in May, pools the resources of leading technologies for event and venue management. It is part of a growing trend of consolidation as companies in all sectors seek a path forward in a post-pandemic world and recovering economy. In this case, said Ungerboeck President and CEO Manish Chandak, the real winners will be the organizers… more
Jul 01, 2021
Maybe it’s because Soundings Founder Tracy Judge makes it her mission to match companies with relevant freelance event professionals that she could see the early signs of a talent crisis. Now that the pandemic is receding, Judge is no longer ahead of her time in raising the alarms about how short-staffed teams are going to operate events.  Across all aspects of the industry, labor shortages will cause anything from headaches to cancellations for the foreseeable future. American Airlines has warned that it will be forced to cancel more than 100 flights weekly into July because it can’t… more
Jun 30, 2021
Like many key aspects of events, food and beverage is having a moment of adaptation as the industry looks to a post-COVID future. For example, buffets aren’t gone completely, but they will look a little different for a while, with health and safety expected to remain a major concern at events for the foreseeable future. But pandemic or no pandemic, F&B remains one of the most discussed aspects of an event, according to Tracy Stuckrath, chief connection officer at Thrive Meetings & Events. She believes that smart planning can help planners turn a complicated event feature into a golden… more
Jun 29, 2021
David Stevens, director of global events and field marketing at Alation, knows a thing or two about planning events. So when Alation was recently evaluating purchasing a booth at a trade show this November in California, his Spidey-sense went off. There were no backup plans should COVID-19 have an unexpected surge or another circumstance forced a cancellation. A digital component was not mentioned because there isn’t one. When he pressed about contingencies, Stevens was told the group would figure it out if they had to. “There’s this arrogance that events are back,” Stevens said. “They are… more
Jun 28, 2021
In response to audience and industry demand, three leading show organizers are gearing up to launch two new trade shows for the food and beverage and the plastics processing industries next year. Take a look! SIAL America Leading global event organizers Comexposium and Emerald have formed a strategic partnership to launch the first large-scale, generalist food show for the $1.5 trillion U.S. food and beverage market: SIAL America. Set to debut March 22-24, 2022 at the Las Vegas Convention Center, it will co-locate with Emerald’s International Pizza Expo and International Artisan Bakery Expo… more
Jun 27, 2021
There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event: Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact